journal

Andrea Karg on … milestones

“Bringing cashmere of the highest quality to the catwalk in an original and innovative way was one of our most important statements in 2009 – and certainly still is today. Subtle, feminine, luxuri...

Cashmere - The Book: Interview with co-author Berit Grosswendt

A ctually, it's still a little early... in the year to start thinking about Christmas presents. But we would like to recommend something very special to you and the cashmere fans in your life: On ...

Big voices, fine sounds: Munich Opera Festival

Fashion and opera have a lot in common. In both art disciplines, wardrobe is more than just clothing, it is an expression of one's personality or defines characters in the action more closely. ...

Andrea Karg on … inspiration

“I am very often asked where I get my inspiration from and how exactly the creative process works. For example, whether I see an exotic shell on the beach while on vacation and then it becomes ...

Allude & Friends: Marcus Luft, Fashion Director of GALA

M arcus Luft is a man with (fashion) principles. As deputy editor-in-chief and fashion director of "Gala" magazine and co-editor of "Gala Men", he knows the industry like no other and is also a...

Art Dept: Louise Bourgeois at the House of Art

“ Space doesn’t exist, it’s just a metaphor for the structures of our existence ” – Louise Bourgeois She lived in Brooklyn before the New York City district became a hipster mecca and a month'...

Opening of the Allude monobrand store

In July 2015, Allude opened its first monobrand store in Monte Carlo, Monaco.

Allude & Friends: Stylist Samuel Drira on Bach and Claude Brouet

T he fashion world is full of unique characters, people full of imagination, always willing to try something new. French stylist, editor and founder of Encens newspaper and creative consultant ...

Andrea Karg on … clocks

Time is one of the rarest raw materials in fashion. The seasons are closely timed, which is why after the collection always means before the (next) collection. The founder and creative director ...

Cashmere Clinic: The first two patients

Germany's first cashmere clinic has been in Munich for a little over a month - and the great interest in our all-round pampering program for your darlings made from the most beautiful material ...

German designers win Hyères Festival 2015

F or 30 years, the fashion and art world has been looking forward to a small port town in the south of France in spring. That's when the Festival International de Mode et de Photographie takes ...

Andrea Karg on … business ideas

Everyone is already talking about the start-up generation, twenty-somethings who want to do their “very own thing”, whether in fashion, with an organic café or as an app developer. As an experie...

Allude & Friends: Photographer Anne Combaz on selfies and Sydney

A few weeks ago, photographer Anne Combaz captured the tense backstage atmosphere of our fall/winter 2015/2016 collection show while still in Paris. Not her first successful assignment for Allude....

Playlist: Heaven Can Wait by Charlotte Gainsbourg feat. Beck

W e admit that this clip is probably one of the strangest videos of one of the most beautiful songs. That's probably what happens when you put electropop chanteuse, actress and style icon Charl...

Allude Cashmere Clinic Opening

In May 2015, Allude opened the first Cashmere Clinic. A complete wellness oasis for all cashmere knit treasures, centrally located at Christophstrasse 6 in Munich. Every favorite item - whether 100...

Art Dept: Le Corbusier at the Center Pompidou

“To create architecture, you bring order into it. Into what? Functions and objects.” Honor where honor is due. That's what the curators of the Center Pompidou in Paris thought and are cel...

Allude & Friends: Mason Wells from Bibliothèque Design on creativity and coffee

M ason Wells is a graphic designer and co-owner of the innovative design agency Bibliothèque in London, which has been working out creative projects with and for Allude for many years. The spec...

Playlist: "Adore" by Cashmere Cat feat. Ariana Grande

Y ou will understand that we could not have resisted this feel-good number if we had wanted to. After all, none other than the Norwegian super producer Cashmere Cat is behind it! However, 28 ye...

The new flower art - 5 inspiring flower stylists from Berlin to New York

Flowers are the epitome of ephemeral beauty. With their idiosyncratic shapes, colors and scents, they bring the splendor of nature into our homes. They ground us, bring joy and are currently exp...

Allude & Friends: Delia Fischer from Westwing on living with style

In just four years, the 29-year-old from Munich, Delia Fischer, turned the idea of ​​an exclusive shopping club for furnishings and home accessories into a rapidly growing international New Eco...