journal

Allude & Friends: Marcus Luft, Fashion Director of GALA

M arcus Luft is a man with (fashion) principles. As deputy editor-in-chief and fashion director of "Gala" magazine and co-editor of "Gala Men", he knows the industry like no other and is also a...

Art Dept: Louise Bourgeois at the House of Art

“ Space doesn’t exist, it’s just a metaphor for the structures of our existence ” – Louise Bourgeois She lived in Brooklyn before the New York City district became a hipster mecca and a month'...

Opening of the Allude monobrand store

In July 2015, Allude opened its first monobrand store in Monte Carlo, Monaco.

Allude & Friends: Stylist Samuel Drira on Bach and Claude Brouet

T he fashion world is full of unique characters, people full of imagination, always willing to try something new. French stylist, editor and founder of Encens newspaper and creative consultant ...

Andrea Karg on … clocks

Time is one of the rarest raw materials in fashion. The seasons are closely timed, which is why after the collection always means before the (next) collection. The founder and creative director ...

Cashmere Clinic: The first two patients

Germany's first cashmere clinic has been in Munich for a little over a month - and the great interest in our all-round pampering program for your darlings made from the most beautiful material ...

German designers win Hyères Festival 2015

F or 30 years, the fashion and art world has been looking forward to a small port town in the south of France in spring. That's when the Festival International de Mode et de Photographie takes ...

Andrea Karg on … business ideas

Everyone is already talking about the start-up generation, twenty-somethings who want to do their “very own thing”, whether in fashion, with an organic café or as an app developer. As an experie...

Allude & Friends: Photographer Anne Combaz on selfies and Sydney

A few weeks ago, photographer Anne Combaz captured the tense backstage atmosphere of our fall/winter 2015/2016 collection show while still in Paris. Not her first successful assignment for Allude....

Playlist: Heaven Can Wait by Charlotte Gainsbourg feat. Beck

W e admit that this clip is probably one of the strangest videos of one of the most beautiful songs. That's probably what happens when you put electropop chanteuse, actress and style icon Charl...

Allude Cashmere Clinic Opening

In May 2015, Allude opened the first Cashmere Clinic. A complete wellness oasis for all cashmere knit treasures, centrally located at Christophstrasse 6 in Munich. Every favorite item - whether 100...

Art Dept: Le Corbusier at the Center Pompidou

“To create architecture, you bring order into it. Into what? Functions and objects.” Honor where honor is due. That's what the curators of the Center Pompidou in Paris thought and are cel...

Allude & Friends: Mason Wells from Bibliothèque Design on creativity and coffee

M ason Wells is a graphic designer and co-owner of the innovative design agency Bibliothèque in London, which has been working out creative projects with and for Allude for many years. The spec...

Playlist: "Adore" by Cashmere Cat feat. Ariana Grande

Y ou will understand that we could not have resisted this feel-good number if we had wanted to. After all, none other than the Norwegian super producer Cashmere Cat is behind it! However, 28 ye...

The new flower art - 5 inspiring flower stylists from Berlin to New York

Flowers are the epitome of ephemeral beauty. With their idiosyncratic shapes, colors and scents, they bring the splendor of nature into our homes. They ground us, bring joy and are currently exp...

Allude & Friends: Delia Fischer from Westwing on living with style

In just four years, the 29-year-old from Munich, Delia Fischer, turned the idea of ​​an exclusive shopping club for furnishings and home accessories into a rapidly growing international New Eco...

Andrea Karg about … her favorite films

F ilm premieres, award ceremonies and festivals are important events for stars and fashionistas alike. The most important question on the red carpet is: What are you wearing? Well, sometimes yo...

Andrea Karg on … the Cashmere Clinic

“At Allude it is not only our mission to design extraordinary creations with cashmere. It is at least as important that our customers enjoy their cashmere fashion for as long as possible. The i...

Rustic luxury between rocks: The Amangiri in Utah

L ike an oasis in the midst of barren canyons, this unique hotel appears to those who are driving down the canyon on winding roads for the first time. Up to the hidden entrance portal of the Am...

Andrea Karg about … her love for cashmere

Starting a new company always takes courage. It's easier if you can follow your passion for fashion, like Andrea Karg did when she founded Allude. Here she tells how her love affair with cashme...