journal

Allude & Friends: Mason Wells from Bibliothèque Design on creativity and coffee

M ason Wells is a graphic designer and co-owner of the innovative design agency Bibliothèque in London, which has been working out creative projects with and for Allude for many years. The spec...

Playlist: "Adore" by Cashmere Cat feat. Ariana Grande

Y ou will understand that we could not have resisted this feel-good number if we had wanted to. After all, none other than the Norwegian super producer Cashmere Cat is behind it! However, 28 ye...

The new flower art - 5 inspiring flower stylists from Berlin to New York

Flowers are the epitome of ephemeral beauty. With their idiosyncratic shapes, colors and scents, they bring the splendor of nature into our homes. They ground us, bring joy and are currently exp...

Allude & Friends: Delia Fischer from Westwing on living with style

In just four years, the 29-year-old from Munich, Delia Fischer, turned the idea of ​​an exclusive shopping club for furnishings and home accessories into a rapidly growing international New Eco...

Andrea Karg about … her favorite films

F ilm premieres, award ceremonies and festivals are important events for stars and fashionistas alike. The most important question on the red carpet is: What are you wearing? Well, sometimes yo...

Andrea Karg on … the Cashmere Clinic

“At Allude it is not only our mission to design extraordinary creations with cashmere. It is at least as important that our customers enjoy their cashmere fashion for as long as possible. The i...

Rustic luxury between rocks: The Amangiri in Utah

L ike an oasis in the midst of barren canyons, this unique hotel appears to those who are driving down the canyon on winding roads for the first time. Up to the hidden entrance portal of the Am...

Andrea Karg about … her love for cashmere

Starting a new company always takes courage. It's easier if you can follow your passion for fashion, like Andrea Karg did when she founded Allude. Here she tells how her love affair with cashme...

Did you know … where cashmere comes from?

Allude founder and creative director Andrea Karg has already talked about her passion for cashmere here in the magazine . A magical material, no doubt about it. But where does this luxurious raw m...

Playlist: Goldmine by White Lies

"I saw her blue eyes Candied in the headlight She's got a new style I saw her white smile digging in the gold mine For a new life." T he White Lies song is all over the place right now. "Goldmine"...

Andrea Karg on … her furnishing style

For Andrea Karg, style and elegance are less dependent on the wallet or a certain clothing size and more a question of attitude. And this is expressed in the smile with which you start the day ...

The Chinese Year of the Cashmere Goat

A t Allude, we not only have an intimate relationship with our most important raw material – the finest cashmere – but also with the extraordinary animals that give it to us. This year, the cas...

Andrea Karg on … art

Looking at paintings and sculptures relaxes and inspires Andrea Karg at the same time. She has been loyal to some artists for years and has followed her path from newcomer to celebrated star of th...

Art Dept: Chinese artist Yang Shaobin

Intense colors and eerily blurred motifs are just one of the styles mastered by Chinese artist Yang Shaobin. At the age of 29, the exceptional talent moved to the so-called "Artist Village" in Y...

Andrea Karg on … the brand name Allude

I n the first episode of our interview series with Andrea Karg, founder and creative director of Allude, we talk about the name she gave her fashion label in 1993. As with the christening of a ...

Paris Fashion Week A/W 2015

In March 2015, Allude delighted the Paris Fashion Week audience with the Fall/Winter 2015/2016 collection "Playing Shapes". The key element of this show is the play with femininity, which was redis...

The Berlin Fashion Salon A/W 2015/2016

In January 2015, Allude will be presenting the Fall/Winter 2015/2016 collection on 24 interactive monitors during the Berlin Mode Salon.

Paris Fashion Week S/S 2015

In October 2014, Andrea Karg showed the diversity of cashmere for the summer months in Paris with her Allude Spring/Summer 2015 collection "Embracing Uncertainty".

Paris Fashion Week A/W 2014/2015

In March 2014, Allude thrilled the press with the Autumn/Winter 2014/2015 collection "Aristo Bohemian" in the venerable historic church of the "École Nationale des Beaux-Arts" in Paris.

Paris Fashion Week S/S 2014

In September 2013, Allude is showing the spring/summer 2014 collection "Artful Textures" during Paris Fashion Week. Andrea Karg drew inspiration for this highly acclaimed fashion show from the work...