journal

Allude & Friends: Jennifer Dixon, fashion director of InStyle

A s fashion director of the magazine "InStyle", Jennifer Dixon not only knows every look from the catwalk very well, but also the style of Hollywood stars, it girls and pop celebrities. High ti...

Playlist: Little by Little by Groove Armada

"Today, today If you believe that there is no other way Trying living, today, today Little by little in your own way" - Groove Armada, "Little by Little" G roove Armada have been an integ...

Andrea Karg on … fashion hype and havens of peace

“For decades, the fashion world has had the reputation of being a colorful fair of vanities. Stand out at all costs, just don't miss out on the Wahrhol's 15 Minutes of Fame . Of course, anyone w...

Andrea Karg on … teamwork

“If there is one important rule for founders, it is this: Without employees – and the right ones at that – nothing works. Therefore, every leader should take her seriously and appreciate her va...

Andrea Karg on … milestones

“Bringing cashmere of the highest quality to the catwalk in an original and innovative way was one of our most important statements in 2009 – and certainly still is today. Subtle, feminine, luxuri...

Cashmere - The Book: Interview with co-author Berit Grosswendt

A ctually, it's still a little early... in the year to start thinking about Christmas presents. But we would like to recommend something very special to you and the cashmere fans in your life: On ...

Big voices, fine sounds: Munich Opera Festival

Fashion and opera have a lot in common. In both art disciplines, wardrobe is more than just clothing, it is an expression of one's personality or defines characters in the action more closely. ...

Andrea Karg on … inspiration

“I am very often asked where I get my inspiration from and how exactly the creative process works. For example, whether I see an exotic shell on the beach while on vacation and then it becomes ...

Allude & Friends: Marcus Luft, Fashion Director of GALA

M arcus Luft is a man with (fashion) principles. As deputy editor-in-chief and fashion director of "Gala" magazine and co-editor of "Gala Men", he knows the industry like no other and is also a...

Art Dept: Louise Bourgeois at the House of Art

“ Space doesn’t exist, it’s just a metaphor for the structures of our existence ” – Louise Bourgeois She lived in Brooklyn before the New York City district became a hipster mecca and a month'...

Opening of the Allude monobrand store

In July 2015, Allude opened its first monobrand store in Monte Carlo, Monaco.

Allude & Friends: Stylist Samuel Drira on Bach and Claude Brouet

T he fashion world is full of unique characters, people full of imagination, always willing to try something new. French stylist, editor and founder of Encens newspaper and creative consultant ...

Andrea Karg on … clocks

Time is one of the rarest raw materials in fashion. The seasons are closely timed, which is why after the collection always means before the (next) collection. The founder and creative director ...

Cashmere Clinic: The first two patients

Germany's first cashmere clinic has been in Munich for a little over a month - and the great interest in our all-round pampering program for your darlings made from the most beautiful material ...

German designers win Hyères Festival 2015

F or 30 years, the fashion and art world has been looking forward to a small port town in the south of France in spring. That's when the Festival International de Mode et de Photographie takes ...

Andrea Karg on … business ideas

Everyone is already talking about the start-up generation, twenty-somethings who want to do their “very own thing”, whether in fashion, with an organic café or as an app developer. As an experie...

Allude & Friends: Photographer Anne Combaz on selfies and Sydney

A few weeks ago, photographer Anne Combaz captured the tense backstage atmosphere of our fall/winter 2015/2016 collection show while still in Paris. Not her first successful assignment for Allude....

Playlist: Heaven Can Wait by Charlotte Gainsbourg feat. Beck

W e admit that this clip is probably one of the strangest videos of one of the most beautiful songs. That's probably what happens when you put electropop chanteuse, actress and style icon Charl...

Allude Cashmere Clinic Opening

In May 2015, Allude opened the first Cashmere Clinic. A complete wellness oasis for all cashmere knit treasures, centrally located at Christophstrasse 6 in Munich. Every favorite item - whether 100...

Art Dept: Le Corbusier at the Center Pompidou

“To create architecture, you bring order into it. Into what? Functions and objects.” Honor where honor is due. That's what the curators of the Center Pompidou in Paris thought and are cel...