journal

Allude's Hong Kong: Travel tips from Andrea Karg and team

F or Andrea Karg , Founder and Creative Director of Allude, Hong Kong was more like love at second sight. But one that lasts to this day! “When I first came to Hong Kong in the early 1980s, I was ...

Movie Night: The Divas Documentary "Ingrid Bergman: In Her Own Words"

"I was the shyest human ever invented, but I had a lion inside me that wouldn't shut up!" T his quote from Ingrid Bergman already makes it clear what an extraordinary woman the actress, who w...

IT'S ME TIME – TIPS FOR DATE WITH YOURSELF

Business meetings, get-togethers with friends, a birthday party here, a family outing there... Who doesn't know it?!

XMAS-READY: THE ALLUDE GIFT GUIDE FOR MEN

What do you give someone who says they have everything? Finding the perfect Christmas present for your dad, brother, boyfriend or husband can often feel like a Mission Impossible . But like ever...

Paris Fashion Week S/S 2016

In October 2015, Creative Director Andrea Karg presented the spring/summer 2016 collection "The Rise of the Imperfection" at the Ecole Nationale Supérieure des Beaux Arts de Paris during Paris Fash...

Allude & Friends: Sabine Gripp, Agency Schumacher & Kubanek

T he most beautiful cashmere fashion remains a treasure in the designer's studio if nobody takes care of placing it in boutiques, high-quality multi-label and concept stores. Sabine Gripp and her ...

Oktoberfest Cathedrals: photo series by Michael von Hassel

They look like the holy halls of a cathedral or the dance halls of baroque castles, the festival tents of the famous Oktoberfest. At least in the impressive pictures of the photo artist Michael ...

Allude & Friends: Jennifer Dixon, fashion director of InStyle

A s fashion director of the magazine "InStyle", Jennifer Dixon not only knows every look from the catwalk very well, but also the style of Hollywood stars, it girls and pop celebrities. High ti...

Playlist: Little by Little by Groove Armada

"Today, today If you believe that there is no other way Trying living, today, today Little by little in your own way" - Groove Armada, "Little by Little" G roove Armada have been an integ...

Andrea Karg on … fashion hype and havens of peace

“For decades, the fashion world has had the reputation of being a colorful fair of vanities. Stand out at all costs, just don't miss out on the Wahrhol's 15 Minutes of Fame . Of course, anyone w...

Andrea Karg on … teamwork

“If there is one important rule for founders, it is this: Without employees – and the right ones at that – nothing works. Therefore, every leader should take her seriously and appreciate her va...

Andrea Karg on … milestones

“Bringing cashmere of the highest quality to the catwalk in an original and innovative way was one of our most important statements in 2009 – and certainly still is today. Subtle, feminine, luxuri...

Cashmere - The Book: Interview with co-author Berit Grosswendt

A ctually, it's still a little early... in the year to start thinking about Christmas presents. But we would like to recommend something very special to you and the cashmere fans in your life: On ...

Big voices, fine sounds: Munich Opera Festival

Fashion and opera have a lot in common. In both art disciplines, wardrobe is more than just clothing, it is an expression of one's personality or defines characters in the action more closely. ...

Andrea Karg on … inspiration

“I am very often asked where I get my inspiration from and how exactly the creative process works. For example, whether I see an exotic shell on the beach while on vacation and then it becomes ...

Allude & Friends: Marcus Luft, Fashion Director of GALA

M arcus Luft is a man with (fashion) principles. As deputy editor-in-chief and fashion director of "Gala" magazine and co-editor of "Gala Men", he knows the industry like no other and is also a...

Art Dept: Louise Bourgeois at the House of Art

“ Space doesn’t exist, it’s just a metaphor for the structures of our existence ” – Louise Bourgeois She lived in Brooklyn before the New York City district became a hipster mecca and a month'...

Opening of the Allude monobrand store

In July 2015, Allude opened its first monobrand store in Monte Carlo, Monaco.

Allude & Friends: Stylist Samuel Drira on Bach and Claude Brouet

T he fashion world is full of unique characters, people full of imagination, always willing to try something new. French stylist, editor and founder of Encens newspaper and creative consultant ...

Andrea Karg on … clocks

Time is one of the rarest raw materials in fashion. The seasons are closely timed, which is why after the collection always means before the (next) collection. The founder and creative director ...