Allude München

Allude x Eisbach Welle – Where Cashmere Meets the Wave
Munich’s Eisbach Welle is a place of raw energy, a hub for passion, skill, and the unbreakable connection between humans and nature. ​With the Allude x Eisbach Welle collection, we are bringing a new perspective to luxury—one that is bold, dynamic, and effortlessly cool.​ For the first time, the power of the wave meets the softness of cashmere. ​Real Eisbach surfers step onto their boards, not in raditional surfwear, but in Allude’s finest knits, proving that true luxury is not just about how something looks, but how it feels in motion.​

The Surfers – Faces of the Campaign
Each surfer in our campaign brings their own unique story, energy, and perspective, representing the spirit of the Eisbach community. Explore their journey, their connection to the wave, and their experience of wearing Allude as they ride Munich’s most famous break.​ Alina, Alwina, Andreas, Elias, Johannes, Kate, Lisa,Merlin, Tom​