journal

Allude X Elsa Lenthal: lavender wand

We are very excited to present the second edition of the Allude X Elsa Lenthal Lavender Stick, a unique collaboration that combines luxury and sustainability in a timeless creation. At Allude, we a...

Cashmere Clinic Master Class

Allude - A great success A special event took place on Thursday evening and Friday afternoon in the atmospheric setting of Allude's headquarters, attracting both the press and the public: ...

Masterclass - Repair before you replace

On November 16, 2023, Allude, a pioneer in the world of luxury cashmere, hosted a groundbreaking masterclass at their headquarters in Munich. This event marked a significant advancement in the sus...

Allude X Nymphenburg

Friends in craftmanship & sustainability The renowned Nymphenburg Porcelain Manufactory and that Fashion label Allude have teamed up for the third time and are presenting their latest creation...

Book Club: "Living in Style - That's how we live"

Show me how you live and I'll tell you who you are. Nothing says more about us at a glance - our lives, our tastes, our character - than the spaces we inhabit. It doesn't matter whether it's a mod...

Really beautiful and sustainable: The Allude Green Beauty Guide

Stars like Miranda Kerr and Gwyneth Paltrow avoid cosmetics, the ingredients of which first have to be hunted through translation software, just as they do greasy junk food. After all, they (or th...

Secret care tips from Dilek Can from the Cashmere Clinic

Since the start of the Allude Cashmere Clinic, a service and care concept that is unique at least in Germany, Dilek Can has been the "Head Nurse" at Christophstrasse 6 in Munich's Lehel. After a g...

Andrea Karg on … milestones

“Bringing cashmere of the highest quality to the catwalk in an original and innovative way was one of our most important statements in 2009 – and certainly still is today. Subtle, feminine, luxuri...

Big voices, fine sounds: Munich Opera Festival

Fashion and opera have a lot in common. In both art disciplines, wardrobe is more than just clothing, it is an expression of one's personality or defines characters in the action more closely. ...

Art Dept: Louise Bourgeois at the House of Art

“ Space doesn’t exist, it’s just a metaphor for the structures of our existence ” – Louise Bourgeois She lived in Brooklyn before the New York City district became a hipster mecca and a month'...

Andrea Karg about … her love for cashmere

Starting a new company always takes courage. It's easier if you can follow your passion for fashion, like Andrea Karg did when she founded Allude. Here she tells how her love affair with cashme...

Did you know … where cashmere comes from?

Allude founder and creative director Andrea Karg has already talked about her passion for cashmere here in the magazine . A magical material, no doubt about it. But where does this luxurious raw m...