Andrea Karg
Cashmere as the basis of a fashion company: In search of a feminine and fashionably creative implementation of knitwear, Andrea Karg, a lawyer, founded her own company in 1993. The valuable and stable natural fiber became the signature of her fashion brand Allude, which she heads as Creative Director

"to allude"

The brand name was chosen deliberately. To allude : to allude to something, to snuggle up to – a word meaning that is intended to capture the essence of the cashmere label. Following the origin of the precious raw material, Andrea Karg decided on a production site where cashmere is laboriously extracted and industrially processed – in China.

Based on the strictest controls throughout the entire manufacturing process, high-quality standards and the responsible use of materials and resources have been their top priority right from the start.