“Bringing cashmere of the highest quality to the catwalk in an original and innovative way was one of our most important statements in 2009 – and certainly still is today. Subtle, feminine, luxurious, sexy and urban. Sure, there's always been knitwear at fashion shows, but never as the star of the show. And definitely not pure cashmere. At Allude, we do everything we can to not only have our finger on the pulse with our fashion, but also to show and further increase the craftsmanship, the magic of the material and the bandwidth of the design. For example, we implemented inlays in cashmere, worked with Swarovski crystals, pearls and various types of leather.
T oday we are represented in all the major London fashion houses, another fantastic success that we have worked for a long time. We show in Paris, even on the official calendar, and are also present in stores in New York. Then we have our own cashmere care line, together with a brand that actually specializes in natural cosmetics. And now the Cashmere Clinic . Making a 360-degree world out of this precious yarn has always driven me, and I think we have already come extremely close to this goal.”
