journal

Andrea Karg about … her favorite films

F ilm premieres, award ceremonies and festivals are important events for stars and fashionistas alike. The most important question on the red carpet is: What are you wearing? Well, sometimes yo...

Andrea Karg on … the Cashmere Clinic

“At Allude it is not only our mission to design extraordinary creations with cashmere. It is at least as important that our customers enjoy their cashmere fashion for as long as possible. The i...

Rustic luxury between rocks: The Amangiri in Utah

L ike an oasis in the midst of barren canyons, this unique hotel appears to those who are driving down the canyon on winding roads for the first time. Up to the hidden entrance portal of the Am...

Andrea Karg about … her love for cashmere

Starting a new company always takes courage. It's easier if you can follow your passion for fashion, like Andrea Karg did when she founded Allude. Here she tells how her love affair with cashme...

Did you know … where cashmere comes from?

Allude founder and creative director Andrea Karg has already talked about her passion for cashmere here in the magazine . A magical material, no doubt about it. But where does this luxurious raw m...

Playlist: Goldmine by White Lies

"I saw her blue eyes Candied in the headlight She's got a new style I saw her white smile digging in the gold mine For a new life." T he White Lies song is all over the place right now. "Goldmine"...

Andrea Karg on … her furnishing style

For Andrea Karg, style and elegance are less dependent on the wallet or a certain clothing size and more a question of attitude. And this is expressed in the smile with which you start the day ...

The Chinese Year of the Cashmere Goat

A t Allude, we not only have an intimate relationship with our most important raw material – the finest cashmere – but also with the extraordinary animals that give it to us. This year, the cas...

Andrea Karg on … art

Looking at paintings and sculptures relaxes and inspires Andrea Karg at the same time. She has been loyal to some artists for years and has followed her path from newcomer to celebrated star of th...

Art Dept: Chinese artist Yang Shaobin

Intense colors and eerily blurred motifs are just one of the styles mastered by Chinese artist Yang Shaobin. At the age of 29, the exceptional talent moved to the so-called "Artist Village" in Y...

Andrea Karg on … the brand name Allude

I n the first episode of our interview series with Andrea Karg, founder and creative director of Allude, we talk about the name she gave her fashion label in 1993. As with the christening of a ...

Paris Fashion Week A/W 2015

In March 2015, Allude delighted the Paris Fashion Week audience with the Fall/Winter 2015/2016 collection "Playing Shapes". The key element of this show is the play with femininity, which was redis...

The Berlin Fashion Salon A/W 2015/2016

In January 2015, Allude will be presenting the Fall/Winter 2015/2016 collection on 24 interactive monitors during the Berlin Mode Salon.

Paris Fashion Week S/S 2015

In October 2014, Andrea Karg showed the diversity of cashmere for the summer months in Paris with her Allude Spring/Summer 2015 collection "Embracing Uncertainty".

Paris Fashion Week A/W 2014/2015

In March 2014, Allude thrilled the press with the Autumn/Winter 2014/2015 collection "Aristo Bohemian" in the venerable historic church of the "École Nationale des Beaux-Arts" in Paris.

Paris Fashion Week S/S 2014

In September 2013, Allude is showing the spring/summer 2014 collection "Artful Textures" during Paris Fashion Week. Andrea Karg drew inspiration for this highly acclaimed fashion show from the work...

Paris Fashion Week A/W 2013/2014

In March 2013, the Allude Fall/Winter 2013/2014 collection seduces the public during the Paris fashion shows with the "Urban Luxury" collection. Andrea Karg brings her favorite material, cashmere,...

Paris Fashion Week S/S 2013

In October 2012, Andrea Karg presented her Allude women's collection for spring/summer 2013 in Paris, a hymn to women. “I wanted to approach this season freely and without restrictions: Only the f...

Paris Fashion Week A/W 2012/2013

In March 2012, Allude celebrates its premiere at the Paris Fashion Week with the Fall/Winter 2012/2013 collection "Allure of forbidden Fruit" and its inclusion in the official calendar of the Fédér...

Allude care set Cashmere Care Series

Allude develops the “Allude Cashmere Care Series” washing and cleaning set for the optimal care of cashmere. All care products consist of purely natural ingredients and are made in Germany. For mo...