journal

Paris Fashion Week S/S 2013

In October 2012, Andrea Karg presented her Allude women's collection for spring/summer 2013 in Paris, a hymn to women. “I wanted to approach this season freely and without restrictions: Only the f...

Paris Fashion Week A/W 2012/2013

In March 2012, Allude celebrates its premiere at the Paris Fashion Week with the Fall/Winter 2012/2013 collection "Allure of forbidden Fruit" and its inclusion in the official calendar of the Fédér...

Allude care set Cashmere Care Series

Allude develops the “Allude Cashmere Care Series” washing and cleaning set for the optimal care of cashmere. All care products consist of purely natural ingredients and are made in Germany. For mo...

Berlin Fashion Week S/S 2012

In July 2011, Allude wowed the national and international press and industry insiders at the Berlin Fashion Week with her Spring/Summer 2012 collection "Casual Cashmere for a cool Summer".

Berlin Fashion Week A/W 2011/2012

In January 2011, the fashion show in Berlin is all about luxury. Andrea Karg shows her winter 2011/2012 collection "It's all about luxury cashmere for the Gatsby Goddess" during Mercedes Benz Fashi...

Berlin Fashion Week S/S 2011

In July 2010, the Allude brand is showing the spring/summer 2011 collection "Capri, Cashmere, Colors" on the runway during the Mercedes Benz Fashion Week in Berlin. As the icing on the cake of the...

Berlin Fashion Week A/W 2010/2011

In January 2010, the Allude brand will be presenting its autumn/winter collection 2010/2011 "Cashmere and Lyric" for the second time in Berlin at the Mercedes Benz Fashion Week. Poems by the German...

New York Fashion Week S/S 2010

In September 2009, Allude ventured across the pond and presented the spring/summer 2010 collection "When Air takes on Color" to an international audience during New York Fashion Week. We allow you...

Berlin Fashion Week A/W 2009

In January 2009, Allude made his debut on the catwalk during the Mercedes Benz Fashion Week in Berlin with the Fall/Winter 2009/2010 collection "Feu Flamboyant".

Allude soft rebels art & music presents the swedish synthpop band "Little Dragon"

The Soul & Jazz group "Little Dragon" performs their current album live. The jazzy and soulful sound of their music beautifully describes the softness and airiness of cashmere. For more inform...

Allude soft rebels art & music presents Ania Jools

The musician Ania Jools presents her rock pieces in the Loft Kitchen in Munich. For more information about the singer, please visit her Facebook page at

Allude soft rebels art & music presents the artist Kathinka Willinek

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Allude soft rebels art & music presents the artist Basia Banda

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Allude soft rebels art & music presents jazz musician Nils Wülker

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Move to Seitzstrasse 8 in Munich

Since 1999, the headquarters of the Allude brand have been in Seitzstrasse, not far from Munich's world-famous shopping mile, Maximilianstrasse.

Founding of Allude GmbH

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