journal
Art of Cashmere- Stone gray cashmere plaited turtleneck
At Allude, we believe that fashion is an art form, a concept that is expressed in our latest campaign, "The Art of Cashmere". This campaign brings together the worlds of art and fashion against th...
Read moreDiscover Decorative Cashmere pieces:
Embellished cashmere pieces offer a modern take on cashmere that attracts attention. Cashmere Fringe : Incorporating fringe into clothing gives a vibrant an...
Read moreTips for choosing the perfect cashmere dress.
A cashmere dress can really enhance your wardrobe. In terms of comfort, elegance and versatility, there is nothing comparable to a knitted cashmere dress. We have put together a little help to hel...
Read moreUpgrade your wardrobe: The Silk & Cashmere Collection
Allude has found the best partner for itself - silk! Cashmere and silk a perfect partnership A touch of luxury: the perfect combination ...
Read moreAlina Kornelli – Passionate kite surfer and fashion conscious sportswoman
Today we introduce you to Alina Kornelli , a 24-year-old kitesurfer from Munich who impresses with her athletic skills and passion for fashion. Her journey from windsurfing in Cape Town and Spain t...
Read moreMasterclass - Repair before you replace
On November 16, 2023, Allude, a pioneer in the world of luxury cashmere, hosted a groundbreaking masterclass at their headquarters in Munich. This event marked a significant advancement in the sus...
Read moreBavarian Radio X Cashmere Clinic
One of the cuddliest and most comfortable, but unfortunately also the most expensive clothing materials: cashmere. The shock is even greater when the valuable dress, the self-knitted sweater or the...
Read moreAndrea Karg about … colors on cashmere
I ntensive blue, bright orange, cool green, delicate nude, cozy camel brown... The world of Allude knows all the colors of the rainbow. Creative Director Andrea Karg succeeds in designing elega...
Read moreKnit me, baby, one more time: 7 Instagram accounts for knitting fans
Of course, at Allude we are particularly enthusiastic about wool and knitting. But we're not alone, more and more "creamers" are conquering Instagram - here we present some of our favorite accou...
Read more25 years of pure cashmere: ALLUDE's anniversary collection
It was love at first touch ! This is how Andrea Karg once described her first contact with velvety soft cashmere. It is truly as cuddly, soft and protective as no other textile material. Fascina...
Read moreAllude's Kitzbühel: Travel tips from Andrea Karg and team
The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for y...
Read moreSecret care tips from Dilek Can from the Cashmere Clinic
Since the start of the Allude Cashmere Clinic, a service and care concept that is unique at least in Germany, Dilek Can has been the "Head Nurse" at Christophstrasse 6 in Munich's Lehel. After a g...
Read moreAwarded: Silver medal for our "Cashmere" book
"I can't change the world. But I can make it a little more comfortable." Andrea Karg's motto connects everything we do at Allude. From designing a collection to making it, to our cashmere clinic a...
Read moreEasy caring: 11 tips for perfect cashmere care
Tender , cuddly and noble. Hardly any other natural fiber is more fascinating and popular than cashmere. Anyone who has touched or worn cashmere just once falls for it immediately and remains loya...
Read moreAward-winning care: Design award for the Cashmere Clinic
T he events in the world of Allude are happening again! First of all, preparations are in full swing for Der Berliner Mode Salon, an event that we have strongly supported since its debut. You can ...
Read moreBreakfast at Käfer's: "Cashmere" book premiere in Munich
Andrea Karg was happy to see this cool wintry morning in Munich. The founder and creative director of Allude was finally able to present her big "Cashmere" book in the cozy Käfer tavern and in fro...
Read moreCashmere - The Book: Interview with co-author Berit Grosswendt
A ctually, it's still a little early... in the year to start thinking about Christmas presents. But we would like to recommend something very special to you and the cashmere fans in your life: On ...
Read moreCashmere Clinic: The first two patients
Germany's first cashmere clinic has been in Munich for a little over a month - and the great interest in our all-round pampering program for your darlings made from the most beautiful material ...
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