journal

Art of Cashmere- Stone gray cashmere plaited turtleneck

At Allude, we believe that fashion is an art form, a concept that is expressed in our latest campaign, "The Art of Cashmere". This campaign brings together the worlds of art and fashion against th...

Discover Decorative Cashmere pieces:

Embellished cashmere pieces offer a modern take on cashmere that attracts attention. ​ Cashmere Fringe : Incorporating fringe into clothing gives a vibrant an...

Tips for choosing the perfect cashmere dress.

A cashmere dress can really enhance your wardrobe. In terms of comfort, elegance and versatility, there is nothing comparable to a knitted cashmere dress. We have put together a little help to hel...

Upgrade your wardrobe: The Silk & Cashmere Collection

Allude has found the best partner for itself - silk! Cashmere and silk a perfect partnership ​ A touch of luxury: the perfect combination ...

Alina Kornelli – Passionate kite surfer and fashion conscious sportswoman

Today we introduce you to Alina Kornelli , a 24-year-old kitesurfer from Munich who impresses with her athletic skills and passion for fashion. Her journey from windsurfing in Cape Town and Spain t...

Cashmere Clinic Master Class

Allude - A great success A special event took place on Thursday evening and Friday afternoon in the atmospheric setting of Allude's headquarters, attracting both the press and the public: ...

Allude x Leo Mathild

Allude and Leo are celebrating their love for exclusive materials and their friendship with an exclusive Capsule Collection.    This second Capsule Collection is the result of their deep ...

Masterclass - Repair before you replace

On November 16, 2023, Allude, a pioneer in the world of luxury cashmere, hosted a groundbreaking masterclass at their headquarters in Munich. This event marked a significant advancement in the sus...

Bavarian Radio X Cashmere Clinic

One of the cuddliest and most comfortable, but unfortunately also the most expensive clothing materials: cashmere. The shock is even greater when the valuable dress, the self-knitted sweater or the...

Andrea Karg about … colors on cashmere

I ntensive blue, bright orange, cool green, delicate nude, cozy camel brown... The world of Allude knows all the colors of the rainbow. Creative Director Andrea Karg succeeds in designing elega...

Knit me, baby, one more time: 7 Instagram accounts for knitting fans

Of course, at Allude we are particularly enthusiastic about wool and knitting. But we're not alone, more and more "creamers" are conquering Instagram - here we present some of our favorite accou...

25 years of pure cashmere: ALLUDE's anniversary collection

It was love at first touch ! This is how Andrea Karg once described her first contact with velvety soft cashmere. It is truly as cuddly, soft and protective as no other textile material. Fascina...

Allude's Kitzbühel: Travel tips from Andrea Karg and team

The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for y...

Secret care tips from Dilek Can from the Cashmere Clinic

Since the start of the Allude Cashmere Clinic, a service and care concept that is unique at least in Germany, Dilek Can has been the "Head Nurse" at Christophstrasse 6 in Munich's Lehel. After a g...

Awarded: Silver medal for our "Cashmere" book

"I can't change the world. But I can make it a little more comfortable." Andrea Karg's motto connects everything we do at Allude. From designing a collection to making it, to our cashmere clinic a...

Easy caring: 11 tips for perfect cashmere care

Tender , cuddly and noble. Hardly any other natural fiber is more fascinating and popular than cashmere. Anyone who has touched or worn cashmere just once falls for it immediately and remains loya...

Award-winning care: Design award for the Cashmere Clinic

T he events in the world of Allude are happening again! First of all, preparations are in full swing for Der Berliner Mode Salon, an event that we have strongly supported since its debut. You can ...

Breakfast at Käfer's: "Cashmere" book premiere in Munich

Andrea Karg was happy to see this cool wintry morning in Munich. The founder and creative director of Allude was finally able to present her big "Cashmere" book in the cozy Käfer tavern and in fro...

Cashmere - The Book: Interview with co-author Berit Grosswendt

A ctually, it's still a little early... in the year to start thinking about Christmas presents. But we would like to recommend something very special to you and the cashmere fans in your life: On ...

Cashmere Clinic: The first two patients

Germany's first cashmere clinic has been in Munich for a little over a month - and the great interest in our all-round pampering program for your darlings made from the most beautiful material ...