journal

Allude High Summer – lightness, structure and summery relaxation

As the temperatures rise, we crave looks that are effortless yet elegant – that move gently in the breeze, drape lightly over sun-kissed skin, and take us from morning in the city to sunset by the...

The power of pastel shades – lightness, luxury and spring inspiration

Soft pastels have always been synonymous with spring—they embody freshness, renewal, and effortless elegance. This season, Allude brings the beauty of delicate colors to a collection that perfectly...

The hypermodern approach to cashmere

A new era of cashmere: sculptural, minimalist and effortlessly elegant Knitwear is evolving – and cashmere is at the forefront of this transformation. No longer just warm and cozy , but now also ...

The beauty of openwork knitting: A modern interpretation of classic knitwear

The collection plays with structured surfaces and monochrome color contrasts , focusing on timeless silhouettes in classic black and white . The airy openwork knitting technique creates a light, al...

Checkmate: The cashmere cotton polo shirt for every occasion

A true wardrobe essential should be more than just a basic—it should combine comfort, versatility, and timeless elegance. This is exactly what the Allude Check Polo Shirt delivers, combining class...

Winter stripes, spring feelings: How cashmere connects the seasons

This topic highlights how striped cashmere designs add a fresh yet cozy touch to the cooler months while also being perfect for the transition from winter to spring. This post could cover the foll...

Cashmere Crème – The Crème de la Crème of Cashmere

When luxury meets comfort, Cashmere Crème is born – our ode to the elegance of cream in the world of high-end fashion. The soft, neutral tones of cream reflect timeless sophistication and offer en...

Effortless

A new beginning: Start 2025 with Allude Cashmere The beginning of a new year brings a sense of renewal—a chance to begin anew, reflect, and move into the year ahead with clarity and ease. At Allude...

Discover Cool Cashmere with Allude

This pre-summer collection lets you redefine your wardrobe with Allude's iconic cashmere styles. Whether you're drawn to the timeless elegance of a men's cardigans or the playful charm of a fringe...

With cashmere into the festive season:

Coziness with Allude With the start of the festive season, it's time to wrap yourself in the luxurious warmth of cashmere. At Allude, we believe that cashmere is more than just a material—it's a ...

The art of cashmere: decorated ajour knit T-shirt by Allude

Our "The Art of Cashmere" campaign continues with another masterpiece - the decorated openwork knit T-shirt. Embodying the fusion of delicate design and luxurious cashmere, this piece is a celebrat...

V-neck cardigan with bi-colour embossing

The Art of Cashmere: V-neck cardigan with bi-colour embossing by Allude The Art of Cashmere campaign continues with another masterpiece – the V-neck cardigan with a two-tone embossed knit look . Th...

Art of Cashmere- Stone gray cashmere plaited turtleneck

At Allude, we believe that fashion is an art form, a concept that is expressed in our latest campaign, "The Art of Cashmere". This campaign brings together the worlds of art and fashion against th...

Discover Decorative Cashmere pieces:

Embellished cashmere pieces offer a modern take on cashmere that attracts attention. ​ Cashmere Fringe : Incorporating fringe into clothing gives a vibrant an...

Tips for choosing the perfect cashmere dress.

A cashmere dress can really enhance your wardrobe. In terms of comfort, elegance and versatility, there is nothing comparable to a knitted cashmere dress. We have put together a little help to hel...

Upgrade your wardrobe: The Silk & Cashmere Collection

Allude has found the best partner for itself - silk! Cashmere and silk a perfect partnership ​ A touch of luxury: the perfect combination ...

Alina Kornelli – Passionate kite surfer and fashion conscious sportswoman

Today we introduce you to Alina Kornelli , a 24-year-old kitesurfer from Munich who impresses with her athletic skills and passion for fashion. Her journey from windsurfing in Cape Town and Spain t...

Cashmere Clinic Master Class

Allude - A great success A special event took place on Thursday evening and Friday afternoon in the atmospheric setting of Allude's headquarters, attracting both the press and the public: ...

Allude x Leo Mathild

Allude and Leo are celebrating their love for exclusive materials and their friendship with an exclusive Capsule Collection.    This second Capsule Collection is the result of their deep ...

Masterclass - Repair before you replace

On November 16, 2023, Allude, a pioneer in the world of luxury cashmere, hosted a groundbreaking masterclass at their headquarters in Munich. This event marked a significant advancement in the sus...