journal

Moments

There's a moment each year when the air changes. Not cold—not yet—but cool enough that bare arms in the evening demand coverage. That’s the moment cashmere was made for, and the reason the cardigan...

Coastal High Summer – Stripes, Shore & Sand Columns

High Summer at Allude has always meant lightness – pieces that feel effortless but are meticulously designed in every detail. Our Marseille story now continues on the coast: with stripes and sandy ...

Lemon High Summer — a subtle shade in the High Summer Capsule

High Summer at Allude began in Marseille with sand, stone, and a calm texture. The next chapter adds a single note: Lemon. The new looks were photographed where architecture meets the sea. A knitte...

Allude High Summer – Marseille, light and freedom

Marseille is more than just a city by the sea. It is a place where cultures collide, languages ​​mix, and life unfolds amidst the port, concrete, rooftop terraces, and hidden coves. The Allude High...

Soft Spring Shades – Pastel cashmere for a clear start

The moment between seasons is often the most exciting. Coats are still in use, yet there's already a new light in the air. For this transitional period, we've designed a small group of cashmere sty...

The Colour Therapy: Rainbow Stripes for Him & Her

The weeks between winter and spring can drag on. The Colour Therapy counters this with a clear, optimistic color statement. The focus is on two pieces: A cropped rainbow-stripes cardigan for her, a...

I LOVE U: A Cashmere Love Story in Red, White & Bärli

For Allude, Valentine's Day is less a date on the calendar than a collection of small tokens of affection: a borrowed favorite sweater, a scarf waiting for you on the chair, a small bear hanging fr...

Introducing Sky Way Blue: Cashmere in a Pantone mood

A single color can define a season. For this drop, Allude has chosen Sky Way Blue from the Pantone color palette – a soft, powdery blue, like a winter sky viewed from a warm room. In Cashmere, Sky ...

The Art of Cashmere Capsule – Sculptural Simplicity

This capsule distills Allude's philosophy into timeless essentials: sculptural Silhouettes , layering , and color nuances that effortlessly across seasons It works . not about trends, but ...

The Art of Cashmere – Andrea Karg’s capsule in focus

With The Art of Cashmere, Andrea Karg returns to what has always defined her work: pure cashmere, clean lines, and a love of detail. This capsule collection is a personal homage to the material, re...

The Art of Cashmere – A personal capsule by Andrea Karg

The Art of Cashmere Andrea Karg, founder and creative soul of Allude , presents her most personal capsule : The Art of Cashmere . This limited collection reflects her deep connection to the materi...

Allude High Summer – lightness, structure and summery relaxation

As the temperatures rise, we crave looks that are effortless yet elegant – that move gently in the breeze, drape lightly over sun-kissed skin, and take us from morning in the city to sunset by the...

The power of pastel shades – lightness, luxury and spring inspiration

Soft pastels have always been synonymous with spring—they embody freshness, renewal, and effortless elegance. This season, Allude brings the beauty of delicate colors to a collection that perfectly...

The hypermodern approach to cashmere

A new era of cashmere: sculptural, minimalist and effortlessly elegant Knitwear is evolving – and cashmere is at the forefront of this transformation. No longer just warm and cozy , but now also ...

The beauty of openwork knitting: A modern interpretation of classic knitwear

The collection plays with structured surfaces and monochrome color contrasts , focusing on timeless silhouettes in classic black and white . The airy openwork knitting technique creates a light, al...

Checkmate: The cashmere cotton polo shirt for every occasion

A true wardrobe essential should be more than just a basic—it should combine comfort, versatility, and timeless elegance. This is exactly what the Allude Check Polo Shirt delivers, combining class...

Winter stripes, spring feelings: How cashmere connects the seasons

This topic highlights how striped cashmere designs add a fresh yet cozy touch to the cooler months while also being perfect for the transition from winter to spring. This post could cover the foll...

Cashmere Crème – The Crème de la Crème of Cashmere

When luxury meets comfort, Cashmere Crème is born – our ode to the elegance of cream in the world of high-end fashion. The soft, neutral tones of cream reflect timeless sophistication and offer en...

Effortless

A new beginning: Start 2025 with Allude Cashmere The beginning of a new year brings a sense of renewal—a chance to begin anew, reflect, and move into the year ahead with clarity and ease. At Allude...

Discover Cool Cashmere with Allude

This pre-summer collection lets you redefine your wardrobe with Allude's iconic cashmere styles. Whether you're drawn to the timeless elegance of a men's cardigans or the playful charm of a fringe...