journal

25 years of pure cashmere: ALLUDE's anniversary collection

It was love at first touch ! This is how Andrea Karg once described her first contact with velvety soft cashmere. It is truly as cuddly, soft and protective as no other textile material. Fascina...

Opening of the Allude B2B shop

This February we are opening the Allude B2B shop. All stock orders can now be carried out directly via the B2B shop. Of course, we still offer the option of ordering by phone. You can visit the B2B...

Every detail counts: Allude at Der Berliner Salon F/W 2018/2019

With a new name and a different concept, Der Berliner Salon once again presented unusual (fashion) brands in the magnificent Kronprinzenpalais. Instead of in themed rooms and as an installat...

Exclusive parade: Allude shows autumn collection in Kitzbühel

I n Kitzbühel is there only something going on in the winter high season? Are you kidding me? Are you serious when you say that! Allude's recent fashion show in its own concept store was the best ...

Love is all we need: Allude Resort 2018 at Der Berliner Mode Salon

T he fans made of paper, skimpy dresses and sunglasses became the indispensable “survival kit” during Berlin Fashion Week in July. These lifesaver accessories weren't able to do much against the t...

Move to the new Allude headquarters

In May 2017, Allude Gmbh moved into the new Allude headquarters with great pleasure. The former production hall of Carl Stahl GmbH was converted into a loft-like and stylish building with a great ...

Très Alpine: Allude at the Berlin Mode Salon FW 17/18

T he German (fashion) capital is less associated with snow-covered slopes and rapid Poist descents, but Andrea Karg chose the thrilling motto for her presentation at Der Berliner Mode Salon ...

Allude goes Kitzbühel: Our first concept store

Elsewhere in the Allude flagship store in Kitzbühel, shopfitting tricks are also celebrating the star, the most beautiful fashion material in the world. For example, the specially developed shel...

Award-winning care: Design award for the Cashmere Clinic

T he events in the world of Allude are happening again! First of all, preparations are in full swing for Der Berliner Mode Salon, an event that we have strongly supported since its debut. You can ...

Paris Fashion Week S/S 2016

In October 2015, Creative Director Andrea Karg presented the spring/summer 2016 collection "The Rise of the Imperfection" at the Ecole Nationale Supérieure des Beaux Arts de Paris during Paris Fash...

Opening of the Allude monobrand store

In July 2015, Allude opened its first monobrand store in Monte Carlo, Monaco.

Paris Fashion Week A/W 2015

In March 2015, Allude delighted the Paris Fashion Week audience with the Fall/Winter 2015/2016 collection "Playing Shapes". The key element of this show is the play with femininity, which was redis...

The Berlin Fashion Salon A/W 2015/2016

In January 2015, Allude will be presenting the Fall/Winter 2015/2016 collection on 24 interactive monitors during the Berlin Mode Salon.

Paris Fashion Week S/S 2015

In October 2014, Andrea Karg showed the diversity of cashmere for the summer months in Paris with her Allude Spring/Summer 2015 collection "Embracing Uncertainty".

Paris Fashion Week A/W 2014/2015

In March 2014, Allude thrilled the press with the Autumn/Winter 2014/2015 collection "Aristo Bohemian" in the venerable historic church of the "École Nationale des Beaux-Arts" in Paris.

Paris Fashion Week S/S 2014

In September 2013, Allude is showing the spring/summer 2014 collection "Artful Textures" during Paris Fashion Week. Andrea Karg drew inspiration for this highly acclaimed fashion show from the work...

Paris Fashion Week A/W 2013/2014

In March 2013, the Allude Fall/Winter 2013/2014 collection seduces the public during the Paris fashion shows with the "Urban Luxury" collection. Andrea Karg brings her favorite material, cashmere,...

Paris Fashion Week S/S 2013

In October 2012, Andrea Karg presented her Allude women's collection for spring/summer 2013 in Paris, a hymn to women. “I wanted to approach this season freely and without restrictions: Only the f...

Paris Fashion Week A/W 2012/2013

In March 2012, Allude celebrates its premiere at the Paris Fashion Week with the Fall/Winter 2012/2013 collection "Allure of forbidden Fruit" and its inclusion in the official calendar of the Fédér...

Berlin Fashion Week S/S 2012

In July 2011, Allude wowed the national and international press and industry insiders at the Berlin Fashion Week with her Spring/Summer 2012 collection "Casual Cashmere for a cool Summer".