journal

High Summer Recap – Our Favorites
The Allude High Summer collection stands for lightness, style and modern elegance – perfect for the hottest weeks of the year. Whether airy knits, fine mesh details, or subtle shades like sky blue,...
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Heatwave Elegance – Summer knitwear reimagined
When temperatures rise, we need looks that exude lightness and style. Our new High Summer collection does just that – in soft colors and flowing silhouettes. Cashmere for midsummer? Yes, when it'...
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The new summer stripe – fresh & powerful
Contrast meets comfort. This capsule brings momentum: with green and ivory stripes, sporty, light cuts, and summery precision. The look is relaxed but sophisticated – perfect for active days a...
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The Cool Summer Edit – Structure, Stripes & Quiet Statements
This capsule brings structure and clarity to summer: The Summer Stripe Knit , The Cool Stripe & The Cool Grid focus on graphic design, neutral colors and soft precision. A look that a...
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Gentle cuts – strength through lightness
This capsule represents structure without rigor : with cashmere in sand and camel tones, flowing sets and vibrant fringes, Allude captures the feeling of early summer evenings. The looks combine ca...
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Cashmere Mesh – Struktur, Leichtigkeit & lässige Eleganz
Manche Looks brauchen keine lauten Farben – nur gutes Design. Die neue Cashmere Mesh Kollektion zeigt, wie Struktur und Transparenz auf sommerliche Weise miteinander verschmelzen. Von luftigen T...
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The new soft statement – texture, light & quiet elegance
This week's Spring Summer Capsule editorial celebrates the allure of quiet: from soft whites to lavender, from flowing dresses to fringe details. It's all about movement, fine structure, and...
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Coastal Cashmere – Summery knitwear with a seaside feel
Hardly anything feels more like summer than the combination of soft knitwear and a maritime breeze. Coastal Cashmere captures exactly this feeling: stripes, layering, shorts – all in natural tones,...
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Stripes in motion – coastal chic à la Allude
Hardly anything embodies summer more than stripes – especially when they are made of airy knit and move with the coastal breeze. The current High Summer range features dynamic silhouettes, maritime...
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Raw & Refined – How to style monochrome in summer
Allude's current High Summer collection is a tribute to the quiet power of nature. Against a backdrop of rugged terrain and Mediterranean landscapes, our monochrome styles unfold with quiet ease. ...
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Allude High Summer – lightness, structure and summery relaxation
As the temperatures rise, we crave looks that are effortless yet elegant – that move gently in the breeze, drape lightly over sun-kissed skin, and take us from morning in the city to sunset by the...
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Alina, Andreas & Tom – The faces of modern surf style
This week at Allude X Eisbach Welle, the focus is on three personalities: Alina Kornelli , Andreas and Tom – each with their own unique approach to surf culture and fashion. Alina embodies eleganc...
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Alwina & Johannes – The balance between power and elegance
This week's Allude X Eisbach Welle campaign focuses on Alwina and Johannes – two surfers who each combine style and movement in their own unique way. Alwina's surf style is characterized by streng...
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Lisa & Elias – How surf culture inspires Allude’s new collection
The Allude X Eisbach Welle campaign continues with two exceptional surfers: Merlin and Kate . Both bring their own unique energy and style to the waves, proving that surfing is more than just a spo...
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Lisa & Elias – How surf culture inspires Allude’s new collection
The Allude X Eisbach Welle campaign celebrates the connection between fashion and surf culture, bringing elegance to the raw power of the waves. Lisa Schustermann and Elias, two surfers who embody ...
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The power of pastel shades – lightness, luxury and spring inspiration
Soft pastels have always been synonymous with spring—they embody freshness, renewal, and effortless elegance. This season, Allude brings the beauty of delicate colors to a collection that perfectly...
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The hypermodern approach to cashmere
A new era of cashmere: sculptural, minimalist and effortlessly elegant Knitwear is evolving – and cashmere is at the forefront of this transformation. No longer just warm and cozy , but now also ...
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The fascination of texture: fringes, mesh and modern knitwear
Knitwear is evolving beyond the classics, focusing on new textures, fresh silhouettes, and playful details . This season, Allude presents a modern interpretation of cashmere , in which airy openw...
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The beauty of openwork knitting: A modern interpretation of classic knitwear
The collection plays with structured surfaces and monochrome color contrasts , focusing on timeless silhouettes in classic black and white . The airy openwork knitting technique creates a light, al...
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Checkmate: The cashmere cotton polo shirt for every occasion
A true wardrobe essential should be more than just a basic—it should combine comfort, versatility, and timeless elegance. This is exactly what the Allude Check Polo Shirt delivers, combining class...
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