journal

High Summer in Deep Navy – The Navy Horizon

High summer in Marseille thrives on contrasts: hot stone, cool sea, a sky that slowly turns deep blue. Our new Capsula translates this horizon into knitwear – three silhouettes in navy and stripes....

Coastal High Summer – Stripes, Shore & Sand Columns

High Summer at Allude has always meant lightness – pieces that feel effortless but are meticulously designed in every detail. Our Marseille story now continues on the coast: with stripes and sandy ...

Lemon High Summer — a subtle shade in the High Summer Capsule

High Summer at Allude began in Marseille with sand, stone, and a calm texture. The next chapter adds a single note: Lemon. The new looks were photographed where architecture meets the sea. A knitte...

Allude High Summer – Marseille, light and freedom

Marseille is more than just a city by the sea. It is a place where cultures collide, languages ​​mix, and life unfolds amidst the port, concrete, rooftop terraces, and hidden coves. The Allude High...

Soft Spring Shades – Pastel cashmere for a clear start

The moment between seasons is often the most exciting. Coats are still in use, yet there's already a new light in the air. For this transitional period, we've designed a small group of cashmere sty...

The Colour Therapy: Rainbow Stripes for Him & Her

The weeks between winter and spring can drag on. The Colour Therapy counters this with a clear, optimistic color statement. The focus is on two pieces: A cropped rainbow-stripes cardigan for her, a...

I LOVE U: A Cashmere Love Story in Red, White & Bärli

For Allude, Valentine's Day is less a date on the calendar than a collection of small tokens of affection: a borrowed favorite sweater, a scarf waiting for you on the chair, a small bear hanging fr...

Introducing Sky Way Blue: Cashmere in a Pantone mood

A single color can define a season. For this drop, Allude has chosen Sky Way Blue from the Pantone color palette – a soft, powdery blue, like a winter sky viewed from a warm room. In Cashmere, Sky ...

New Year, Clear Lines: The Allude January Edit

January calls for a different kind of luxury: less celebration, more focus. With its first drop of 2026, Allude is emphasizing clarity and strength. Soft, light neutrals meet architectural knit det...

Black Is Back in Cashmere – Festive Nights with Allude

This season, Allude brings back black in its softest form. At the heart of the festive capsule collection are three iconic pieces: the tailored vest and trousers look, the festive knit dress, and t...

"Brown is the new statement"

The colder it gets, the warmer brown feels – from camel to espresso. In our FW25 collection, this classic color is given a modern twist: tone-on-tone, with a strong focus on the material. Whether t...

he Art of Cashmere – Sculptural silhouettes rethought

A capsule of quiet strength: Andrea Karg's The Art of Cashmere returns in November in its clearest form. This time, the focus is on confident cuts, strong shoulders, and sculptural layering. From s...

The Art of Cashmere Capsule – Black Icons

The current edition of the Art of Cashmere capsule collection is dedicated to the depth of black. Sculptural silhouettes and refined knitwear reflect Andrea Karg's dedication to clarity and craftsm...

The Art of Cashmere Capsule – Sculptural Simplicity

This capsule distills Allude's philosophy into timeless essentials: sculptural Silhouettes , layering , and color nuances that effortlessly across seasons It works . not about trends, but ...

The Art of Cashmere – Andrea Karg’s capsule in focus

With The Art of Cashmere, Andrea Karg returns to what has always defined her work: pure cashmere, clean lines, and a love of detail. This capsule collection is a personal homage to the material, re...

The Art of Cashmere – A personal capsule by Andrea Karg

The Art of Cashmere Andrea Karg, founder and creative soul of Allude , presents her most personal capsule : The Art of Cashmere . This limited collection reflects her deep connection to the materi...

Soft Power: Ein monochromer Herbstmoment

Weiß ist nicht nur für den Sommer gemacht. Unsere neueste Fall Edition bringt cremige Monochrom-Töne in den Fokus – und vereint Frische mit Ruhe.Relaxte Pants, sanfte Strickteile und smarte Lagen z...

High Summer Recap – Our Favorites

The Allude High Summer collection stands for lightness, style and modern elegance – perfect for the hottest weeks of the year. Whether airy knits, fine mesh details, or subtle shades like sky blue,...

Heatwave Elegance – Summer knitwear reimagined

When temperatures rise, we need looks that exude lightness and style. Our new High Summer collection does just that – in soft colors and flowing silhouettes. Cashmere for midsummer? Yes, when it'...

The new summer stripe – fresh & powerful

Contrast meets comfort. This capsule brings momentum: with green and ivory stripes, sporty, light cuts, and summery precision. The look is relaxed but sophisticated – perfect for active days a...