journal

Allude's Kitzbühel: Travel tips from Andrea Karg and team

The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for y...

Allude goes Kitzbühel: Our first concept store

Elsewhere in the Allude flagship store in Kitzbühel, shopfitting tricks are also celebrating the star, the most beautiful fashion material in the world. For example, the specially developed shel...

No chance for hangovers: Our "Glamorous Hangover Cure"

We don't know whether Holly Golightly had a wild party a few hours before her "Breakfast at Tiffany's". One thing is for sure though, she looked stunning as she opened the door for Paul Varjak wea...

Allude advent calendar: gift ideas for the home

T he good resolutions feel like it's pretty much 1953, but they still don't go out of style. After all, after each year there are still enough "construction sites" in life that everyone would like...

Allude & Friends: Yasmin Sewell, stylist, editor and fashion influencer

Australia is not only famous for the outback, the shell-shaped opera, kangaroos and the yeast spread Vegemite. One of the most inspiring street style stars and all-round creatives also comes fro...

Allude's Miami: Travel tips from Andrea Karg and team

Party in the city where the heat is on All night, on the beach till the break of dawn Welcome to Miami Buenvenidos a Miami Will Smith, "Miami" I n Florida's unofficial capital, in addi...

Lunch break: spring rolls à la Sheila

Enjoyment and delicious food are important themes at Allude HQ in beautiful Munich. As often as possible we sit around a table at lunchtime, which gives everyone the opportunity to keep each oth...

Playlist: Internal by Angel Olsen

"Everyone I know has got their own ideal I just want to be alive, make something real" B efore Angel Olsen made waves with her music, she was touring the area with Bonnie "Prince" Billy an...

New Land of Smiles: MiiN Store carries cosmetics from Korea

T he whole world is looking to Korea right now for new beauty trends. After all, most beauty innovations, such as CC creams, soaked sheet masks or the cushion foundation, have their origins ...

What a Pleasure: Allude inspires journalists and bloggers at Munich Press Dates

Twice a year our studio becomes the scene of a wonderful "family reunion". That is when fashion editors, stylists, fashion bloggers, Instagram starlets and YouTube professionals examine the ...

Berlin dances: Pina Bausch and the Tanztheater

With her choreographies, Pina Bausch shaped modern dance theater like no other. However, she did not write history in world metropolises like Paris or New York, but in the tranquil Ruhr area...

Really bold: Unusual key pieces of the season

"A little bad taste is like a nice splash of paprika. We all need a splash of bad taste—it's hearty, it's healthy, it's physical. I think we could use more of it. No taste is what I'm agains...

Art of Candy: Maayan Zilberman turns candy into art

Delicate lingerie and sticky sweets? It goes together about as well as Gwyneth Paltrow and spray-canned cheddar. In fact, not at all. We remember: In an interview, the actress once mentioned...

Weimar goes Paris: New exhibition celebrates Bauhaus classics

Timelessness was invented in Weimar. At least a design philosophy that, like no other, stands for furniture and living objects that have endured over the decades, which unfold their effect i...

Hot from the Stove: Four new special cookbooks

W hile the stove stays off most of the time in summer – the heat, a salad will do and someone is always grilling – starting in autumn, kitchen experiments alone or with friends suddenly no l...

Movie Night: Cafe Society by Woody Allen

A n few places are fame, insignificance, illusion and reality closer together than in Hollywood. Fascinated by this world, many try to follow the same path as their idols. On the more or less a...

Exclusive interview: Cathy Hummels reveals her Oktoberfest insider tips

For Cathy Hummels this year, being rested and best dressed in time for the start of the Wiesn is associated with plenty of travel stress. Because the 28-year-old presenter and wife of Bayern Mun...

Playlist: Isn't It True by Hope Sandoval & The Warm Inventions

It had become really quiet around the American singer and songwriter Hope Sandoval, whom we had come to know and love as the voice of Mazzy Star. And who also provided velvety, sophisticated pop...

Autumn timeless: pre-fall looks by Allude

There really wasn't much to see of summer this year: Instead of wearing airy clothes, people went outside in cardigan and tights for weeks, ice cream was eaten under the umbrella and emergency fle...

How ideas become fashion: Andrea Karg on the design process

C ashmere and fashion are my greatest passions, to which I have devoted myself fully in my designs for Allude since 1993. I design and realize six collections a year for women alone - plus the lin...