journal

Playlist: "Alaska" by Maggie Rogers

"And I walked off you And I walked off an old me Oh me oh my I thought it was a dream That's how it seemed" Hard -nosed hip hoppers are known not to be shaken by anything – except maybe t...

Summer in the City: The Allude Guide for balcony decoration

T he summer makes us wait a particularly long time in 2017. Instead also in May: nasty April weather par excellence . However, pulling the blanket over your head again when looking at the temper...

Move to the new Allude headquarters

In May 2017, Allude Gmbh moved into the new Allude headquarters with great pleasure. The former production hall of Carl Stahl GmbH was converted into a loft-like and stylish building with a great ...

Art Dept.: The Power of Women exhibit at ARTMUC

woman can art. Of course, we knew, after all, divas like Beyoncé regularly remind us with songs like "who runs the world (girls)" or "grown woman" what creativity and creative drive we have....

In Full Bloom: The Beautifully Fake Flowers of Carmen Almon

When Carmen Almon invites you to her estate in Bordeaux, it's not the impressively high ceilings or the romantic stucco on the walls that impress visitors. Rather, it is the filigree plants ...

Book Club: Imperfect Liabilities by Lena Andersson

T he Swedes not only practice a rather sober and refreshingly clear design language with regard to their furnishing style. The Swedish author Lena Andersson also dispenses with unnecessary deco...

Relax, take it easy: Allude at the Fashion Pressdates Munich

Alongside the fashion shows in Milan, Paris and New York, press days are among the highlights in the calendars of countless lifestyle journalists, buyers, stylists and bloggers. After all, t...

Festival fever: Allude goes Coachella 2017

While the thermometer here only manages a crisp ten degrees, California is already preparing for the outdoor season. If you're still thinking about planning a vacation (or rather, escaping the c...

In the best of company: Allude with the Meisterkreis on a world tour

Not at all elitist and yet a truly select circle – that is the “Meisterkreis” founded in 2011. The Berlin organization counts the crème de la crème of German business and culture among its memb...

Hello Sunshine: Allude Resort Collection 2017

In the past, designers' cruise or resort collections were reserved exclusively for US tourists who wintered on cruise ships or Caribbean islands. Today, the fashions between the winter and summe...

Bon appétit: seven Instagram accounts that combine delicious with l'art

It is well known that love goes through the stomach. But even more important: you eat with your eyes. Before delicious bites delight the palate, today they are captured for eternity – and the best...

Let's Dance: Benjamin Millepied in "Relève"

"There's nothing softer than that," says Benjamin Millepied and continues to rigorously massage the heel of an injured dancer. It's scenes like this, shot behind the scenes of the Paris Opera B...

For men only: Allude for Der Berliner Mode Salon x Apropos

Light as a breeze, delicate as a loving touch, valuable as a treasure. The fashion brain contributes these and other associations when the word cashmere is mentioned. And rightly so! But anyone...

Be my Valentine: gifts for modern romantics

Anyone who has been reminded of the romantic side of life by a wonderfully nostalgic film like "La La Land" or a somewhat more frivolous cinematic work like "50 Shades Darker" could u...

Très Alpine: Allude at the Berlin Mode Salon FW 17/18

T he German (fashion) capital is less associated with snow-covered slopes and rapid Poist descents, but Andrea Karg chose the thrilling motto for her presentation at Der Berliner Mode Salon ...

Playlist: Hold On by The XX

Some bands that quickly become very successful often have a rather short half-life in the charts. She either breaks in the face of rapid fame, annoys the press and fans with exaggerated airs...

Allude's Kitzbühel: Travel tips from Andrea Karg and team

The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for y...

Allude goes Kitzbühel: Our first concept store

Elsewhere in the Allude flagship store in Kitzbühel, shopfitting tricks are also celebrating the star, the most beautiful fashion material in the world. For example, the specially developed shel...

No chance for hangovers: Our "Glamorous Hangover Cure"

We don't know whether Holly Golightly had a wild party a few hours before her "Breakfast at Tiffany's". One thing is for sure though, she looked stunning as she opened the door for Paul Varjak wea...

Allude advent calendar: gift ideas for the home

T he good resolutions feel like it's pretty much 1953, but they still don't go out of style. After all, after each year there are still enough "construction sites" in life that everyone would like...