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Article: The Perfect Piece: Allude at Der Berliner Mode Salon S/S 2017

The Perfect Piece: Allude bei Der Berliner Mode Salon S/S 2017
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The Perfect Piece: Allude at Der Berliner Mode Salon S/S 2017

This time, Allude's presentation at the renowned showroom event Der Berliner Mode Salon revolved around the number 11100. This is not a mysterious computer code, a programming command made up of zeros and ones, but the heart of our brand's success story .

Because with that classic sweater with a V-neck, the legendary model no. 11100, Andrea Karg's creative and entrepreneurial journey began more than 20 years ago. A design without superfluous design flourishes, but available in 100 colors and with a unique feel that has become a symbol of Allude. For that rare success mixture of passion, patience and experience.

On rotating pedestals and in timeless black (after all, black is the new black ), it attracted the attention of numerous visitors. Rightly so, in our opinion. Here are some impressions from our room in the Kronprinzenpalais.

The Perfect Piece: Allude at Der Berliner Mode Salon S/S 2017

The Perfect Piece: Allude at Der Berliner Mode Salon S/S 2017

The "Perfect Piece" installation theme, with the spotlight all the way to No. 11100, Andrea Karg and her team not only inspired fashion. In this context, they also thought extensively about the sense and nonsense of perfection. The result of the considerations could be read on a text board at Der Berliner Mode Salon - and now here in the online magazine . For everyone who couldn't be there in Berlin. Enjoy yourself!

Photos: Stefan Kraul

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