"I can't change the world. But I can make it a little more comfortable." Andrea Karg's motto connects everything we do at Allude. From designing a collection to making it, to our cashmere clinic and this magazine. Presenting cashmere on a full 360 degrees, involving as many senses as possible and always gaining new facets and innovative presentation options from this great raw material - this is what the entire team works for every day. With all my passion. There is no better symbol of this than our book "Cashmere" , the first comprehensive standard work on this fascinating topic, which at the same time tells our own success story.
A nd this informative and magnificent coffee table book is not only well received by the readers, now a specialist jury has also decided that this heart project by Andrea Karg and her co-author Berit Grosswendt is outstanding. In the Best of Content Marketing competition of the congress of the same name, or BCM for short, “Cashmere” has now won a silver award. A great honor for a "brand book" that is both beautiful and sensitive, which not only builds up Allude and its heritage in an entertaining way with emotional pictures and quotes from Andrea Karg, but also represents a lavishly illustrated compendium about cashmere.
Creative Director Andrea Karg on winning the BCM Silver Award: “We are very proud that this work has been awarded such a prize. We have once again received positive feedback that we have succeeded in transporting the Allude world and the most wonderful material in the world, cashmere, to the outside world as emotionally and convincingly as it corresponds to our passion. My thanks to Callwey Verlag, to everyone who contributed to the realization of the book – and to the jury.”
More than ever, Allude stands for quality, lifestyle, creativity and emotions in all areas!