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360 Grad Cashmere bei den Munich Press Dates H/W 2016

360 degrees cashmere at the Munich Press Dates A/W 2016

The here always is a next season . And in order to give as many magazine editors as possible - from B for Brigitte to V for Vogue -, freelance journalists, stylists and bloggers the opportunity to see the next autumn and winter from Allude before the summer, we open our Munich one for one day in April showroom

360 degrees cashmere at the Munich Press Dates

This time, too, and with the Fall/Winter Collection 2016/2017, our Home and Baby Collection, the Care Series and our new cashmere book, the numerous visitors had more than enough "stuff" from 9 a.m. to 6 p.m. For upcoming fashion shoots, for trend stories, for product tips, blog posts and Instagram snapshots. One of the highlights: the pattern mix sweater with rhinestones!

360 degrees cashmere at the Munich Press Dates

Our Cashmere Clinic was once again very popular, to which many walked the few meters in bright sunshine after the presentation of the collection, which is inspired by the Californian way of life . To see on site and to be shown how our professional team "conjures up" adorable favorite pieces from neglected cashmere treasures with one or the other wool ailment, nobody could get enough of that. "Oh, I have a 'patient' too," was heard more than once.

360 degrees cashmere at the Munich Press Dates

For the first time, Allude exhibited together with other brands and PR agencies as part of the Munich Press Dates. This made it easier for all visitors to plan their day efficiently, also thanks to a number of shuttle buses, and enabled a joint culinary finale in the Members' Club of the now legendary Heart.

360 degrees cashmere at the Munich Press Dates

You can see some impressions in the gallery. Many thanks to everyone for the huge interest and the many exciting questions. See you soon!


Photos: Allude; Phil Pham for Munich Press Dates