Flowers are the epitome of ephemeral beauty. With their idiosyncratic shapes, colors and scents, they bring the splendor of nature into our homes. They ground us, bring joy and are currently experiencing a small revolution. It is nothing new that the world of fauna and flora serves as a source of inspiration - be it in art or fashion. Currently, the situation is the other way around: The florists 2.0, who now call themselves flower stylists or floral designers , are in turn inspired by current trends, old master painters or hip graphic designers when it comes to their flower arrangements. The old florist rules are completely thrown overboard. The result is unconventional and breathtaking bouquets, bouquets and installations - almost works of art that we can no longer get enough of. Introducing 5 inspirational flower stylists to follow on Instagram...
The two friends Terri Chandler & Katie Smyth combine two passions in their London flower studio WORM : flowers and books. The idea of opening a gift delivery service that combines books with unusual bouquets of flowers was literally a crazy idea for the two of them at first. In the meantime, they have published a book in addition to their studio, give workshops and equip well-known labels and special events with their bouquets and flower installations.
Meta Flora @metafloranyc
Former fashion stylist Maria Competello's sculptural compositions are as extraordinary as they are breathtaking. Inspired by graphic designers like Patrick Nagel, Competello creates minimalist arrangements of excitingly colored anthuriums, pampas grass or smoke bush in her New York studio Meta Flora . " My work is an overdose of the 80s ," she once aptly explained to the New York Times.
Mary Lennox @ruby_marylennox
Australian-born and trained florist Ruby Barber lives out her love and passion for flowers in her Berlin Flower Studio Mary Lennox . The motto in the Atelier Mary Lennox: breaking the rules ! Because today she no longer wants to know anything about florist rules. Instead, Barber is inspired by her travels and intuitively guided by the flowers - the result is modern and classic arrangements with a good portion of the unexpected, which she presents in exciting collaborations and in commissioned work for clients such as Gucci and Lufthansa.
Putnam & Putnam @putnamflowers
Tattooed, casually dressed and with a lot of charisma: At first glance you wouldn't exactly put the Putnam couple in the flower business - but they are THE flower stylists of New York's upper class. Darroch, actually a photographer, and Michael, a former interior designer, impress with their unique aesthetics of lush Romanesque with an antique color palette and elaborate set arrangements that are reminiscent of still lifes by the old masters of painting. Most of her regular customers come from the fashion industry, such as the luxury department store Bergdorf Goodman or American Vogue.
Swallwos and Damsons @swallowsanddamsons
Ranunculus is Anna Potter's absolute favorite flower. But whatever the season has to offer comes into her bouquets. Inspired by everything that surrounds her - from art, design, interior, fashion to nature itself, she creates unconventional, wild and yet classic arrangements. In Sheffield, she and her husband run their Little Flower Shop. Her floral creations are currently inspiring a proud 179,000 Instagram followers.