journal

Alwina & Johannes – The balance between power and elegance

This week's Allude X Eisbach Welle campaign focuses on Alwina and Johannes – two surfers who each combine style and movement in their own unique way. Alwina's surf style is characterized by streng...

Lisa & Elias – How surf culture inspires Allude’s new collection

The Allude X Eisbach Welle campaign celebrates the connection between fashion and surf culture, bringing elegance to the raw power of the waves. Lisa Schustermann and Elias, two surfers who embody ...

Alina Kornelli – Passionate kite surfer and fashion conscious sportswoman

Today we introduce you to Alina Kornelli , a 24-year-old kitesurfer from Munich who impresses with her athletic skills and passion for fashion. Her journey from windsurfing in Cape Town and Spain t...

Cashmere Clinic Master Class

Allude - A great success A special event took place on Thursday evening and Friday afternoon in the atmospheric setting of Allude's headquarters, attracting both the press and the public: ...

Allude All X Apropos Berlin

Discover the Allude All Collection: Exclusively at Apropos in the heart of Berlin We are pleased to invite you to the world of the Allude All Collection - a collection that embodies not just fashio...

Allude x Leo Mathild

Allude and Leo are celebrating their love for exclusive materials and their friendship with an exclusive Capsule Collection.    This second Capsule Collection is the result of their deep ...

Allude X Nymphenburg

Friends in craftmanship & sustainability The renowned Nymphenburg Porcelain Manufactory and that Fashion label Allude have teamed up for the third time and are presenting their latest creation...

Allude Pop Up at Engelhorn from 10/24/23 to 11/14/23.

Allude - The Art of Cashmere: When art and fashion merge Allude, the renowned luxury cashmere fashion brand, has built a bridge between art and fashion with its latest FW23 campaign "The Art of ...

Allude X The Wearness

"Green is the new black" declared the New York Times on the subject of sustainable fashion. But how can fair prevail against fast fashion? And how does our purchasing behavior need to change? How ...

The Berlin Fashion Salon A/W 2015/2016

In January 2015, Allude will be presenting the Fall/Winter 2015/2016 collection on 24 interactive monitors during the Berlin Mode Salon.