journal

Autumn timeless: pre-fall looks by Allude

There really wasn't much to see of summer this year: Instead of wearing airy clothes, people went outside in cardigan and tights for weeks, ice cream was eaten under the umbrella and emergency fle...

How ideas become fashion: Andrea Karg on the design process

C ashmere and fashion are my greatest passions, to which I have devoted myself fully in my designs for Allude since 1993. I design and realize six collections a year for women alone - plus the lin...

O gknitt is: The exclusive Wiesn collection from Allude

17 September 2016 has been “blocked” in countless calendars for months. Regardless of whether planning is in Frankfurt or Florence, in Hamburg or Helsinki, in Osaka or Osnabrück. Some write down a...

The Perfect Piece: Allude at Der Berliner Mode Salon S/S 2017

This time, Allude's presentation at the renowned showroom event Der Berliner Mode Salon revolved around the number 11100. This is not a mysterious computer code, a programming command made up of z...

Heat-free: summery cashmere looks from Allude

E ven if the temperatures are clearly in the double digits, nobody has to do without the pleasant feeling of cashmere on the skin. Ultra-thin and breathable, the high-quality material is on the co...

Allude & Friends: Konstantin Spachis, Deputy Fashion Director of Madame

There are good reasons why he is one of the most photographed male fashion editors in Germany. In his outfits, Kostantin Spachis manages to combine the glamor of old Hollywood, the casual esprit...

Allude x Nymphenburg Friends in craftmanship and sustainability

A llude and Nymphenburg present “Freya”, the cashmere comb made from the finest Nymphenburg porcelain. Cashmere that is second to none. Woolly soft passion from Allude, designed in Munich, nat...

Our trend colors of the summer: Strawberry Sorbet, Sunny & Serenity

"Like ice in the sunshine, I'm melting away on a sunny day" W ith this simple line of text and squeaky synthesizer sounds, an ice cream commercial became a cult hit in 1986. Like Katrina and the W...

360 degrees cashmere at the Munich Press Dates A/W 2016

The here always is a next season . And in order to give as many magazine editors as possible - from B for Brigitte to V for Vogue -, freelance journalists, stylists and bloggers the opportunity to...

TRAVEL IN STYLE: ALLUDES DESTINATION SHIRTS AND INSIDER TIPS FOR THE MOST BEAUTIFUL DESTINATIONS

They do exist – those magical places in the world where we can switch off and relax so effortlessly. Whether thanks to their impressive nature, picturesque alleys, exquisite food or their unique...

Celebrate Cashmere: Allude celebrates with friends at Heart Munich

"Cashmere isn't just the most wonderful fashion material, cashmere is a way of life." And that's exactly what Allude Creative Director Andrea Karg wanted to share with around 250 guests who celebr...

XMAS-READY: THE ALLUDE GIFT GUIDE FOR MEN

What do you give someone who says they have everything? Finding the perfect Christmas present for your dad, brother, boyfriend or husband can often feel like a Mission Impossible . But like ever...

Allude & Friends: Sabine Gripp, Agency Schumacher & Kubanek

T he most beautiful cashmere fashion remains a treasure in the designer's studio if nobody takes care of placing it in boutiques, high-quality multi-label and concept stores. Sabine Gripp and her ...

Allude & Friends: Jennifer Dixon, fashion director of InStyle

A s fashion director of the magazine "InStyle", Jennifer Dixon not only knows every look from the catwalk very well, but also the style of Hollywood stars, it girls and pop celebrities. High ti...

Andrea Karg on … fashion hype and havens of peace

“For decades, the fashion world has had the reputation of being a colorful fair of vanities. Stand out at all costs, just don't miss out on the Wahrhol's 15 Minutes of Fame . Of course, anyone w...

Andrea Karg on … teamwork

“If there is one important rule for founders, it is this: Without employees – and the right ones at that – nothing works. Therefore, every leader should take her seriously and appreciate her va...

Andrea Karg on … milestones

“Bringing cashmere of the highest quality to the catwalk in an original and innovative way was one of our most important statements in 2009 – and certainly still is today. Subtle, feminine, luxuri...

Andrea Karg on … inspiration

“I am very often asked where I get my inspiration from and how exactly the creative process works. For example, whether I see an exotic shell on the beach while on vacation and then it becomes ...

Allude & Friends: Marcus Luft, Fashion Director of GALA

M arcus Luft is a man with (fashion) principles. As deputy editor-in-chief and fashion director of "Gala" magazine and co-editor of "Gala Men", he knows the industry like no other and is also a...

Allude & Friends: Stylist Samuel Drira on Bach and Claude Brouet

T he fashion world is full of unique characters, people full of imagination, always willing to try something new. French stylist, editor and founder of Encens newspaper and creative consultant ...