journal

Andrea Karg on … inspiration

“I am very often asked where I get my inspiration from and how exactly the creative process works. For example, whether I see an exotic shell on the beach while on vacation and then it becomes ...

Allude & Friends: Marcus Luft, Fashion Director of GALA

M arcus Luft is a man with (fashion) principles. As deputy editor-in-chief and fashion director of "Gala" magazine and co-editor of "Gala Men", he knows the industry like no other and is also a...

Allude & Friends: Stylist Samuel Drira on Bach and Claude Brouet

T he fashion world is full of unique characters, people full of imagination, always willing to try something new. French stylist, editor and founder of Encens newspaper and creative consultant ...

Andrea Karg on … clocks

Time is one of the rarest raw materials in fashion. The seasons are closely timed, which is why after the collection always means before the (next) collection. The founder and creative director ...

Andrea Karg on … business ideas

Everyone is already talking about the start-up generation, twenty-somethings who want to do their “very own thing”, whether in fashion, with an organic café or as an app developer. As an experie...

Andrea Karg on … the brand name Allude

I n the first episode of our interview series with Andrea Karg, founder and creative director of Allude, we talk about the name she gave her fashion label in 1993. As with the christening of a ...