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What a Pleasure: Allude inspires journalists and bloggers at Munich Press Dates

Twice a year our studio becomes the scene of a wonderful "family reunion". That is when fashion editors, stylists, fashion bloggers, Instagram starlets and YouTube professionals examine the new cashmere collection by Andrea Karg and her design team all day long during the Munich Press Dates. This time for the Spring/Summer 2017 season, and really hands-on , because in order to experience the finest wool and exciting, multidimensional knitting patterns with all your senses, you absolutely have to grasp them.

And since the rare opportunity to see so many nice friends and contacts in the same place should definitely be celebrated, more than 100 journalists and influencers from Munich, Hamburg, Berlin, Vienna and Zurich met again in the wonderfully rustic Franziskaner opposite the opera in the evening . The already rustic student hall was promptly renamed the "Munich Press Day" hall and lovingly decorated with gingerbread hearts.

A Bavarian evening through and through awaited the guests, complete with roast pork, Kaiserschmarrn and a brass quartet with a singer singing the best of several Wiesn hits. Many of those present still remembered the Oktoberfest 2016. If you wanted, you could have a unique wooden item personalized as a souvenir by a master engraver – whether it was a rustic board or a noble ballpoint pen.

As real friends of fashion, the interestingly mixed group broke up again at night. But we'll see each other again in six months at the latest, for the Munich Press Dates F/W 2017/2018 - and of course at Allude!

Photos: Phil Pham