journal

Andrea Karg about … colors on cashmere

I ntensive blue, bright orange, cool green, delicate nude, cozy camel brown... The world of Allude knows all the colors of the rainbow. Creative Director Andrea Karg succeeds in designing elega...

Knit me, baby, one more time: 7 Instagram accounts for knitting fans

Of course, at Allude we are particularly enthusiastic about wool and knitting. But we're not alone, more and more "creamers" are conquering Instagram - here we present some of our favorite accou...

25 years of pure cashmere: ALLUDE's anniversary collection

It was love at first touch ! This is how Andrea Karg once described her first contact with velvety soft cashmere. It is truly as cuddly, soft and protective as no other textile material. Fascina...

Allude's Kitzbühel: Travel tips from Andrea Karg and team

The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for y...

Secret care tips from Dilek Can from the Cashmere Clinic

Since the start of the Allude Cashmere Clinic, a service and care concept that is unique at least in Germany, Dilek Can has been the "Head Nurse" at Christophstrasse 6 in Munich's Lehel. After a g...

Awarded: Silver medal for our "Cashmere" book

"I can't change the world. But I can make it a little more comfortable." Andrea Karg's motto connects everything we do at Allude. From designing a collection to making it, to our cashmere clinic a...

Easy caring: 11 tips for perfect cashmere care

Tender , cuddly and noble. Hardly any other natural fiber is more fascinating and popular than cashmere. Anyone who has touched or worn cashmere just once falls for it immediately and remains loya...

Award-winning care: Design award for the Cashmere Clinic

T he events in the world of Allude are happening again! First of all, preparations are in full swing for Der Berliner Mode Salon, an event that we have strongly supported since its debut. You can ...

Breakfast at Käfer's: "Cashmere" book premiere in Munich

Andrea Karg was happy to see this cool wintry morning in Munich. The founder and creative director of Allude was finally able to present her big "Cashmere" book in the cozy Käfer tavern and in fro...

Cashmere - The Book: Interview with co-author Berit Grosswendt

A ctually, it's still a little early... in the year to start thinking about Christmas presents. But we would like to recommend something very special to you and the cashmere fans in your life: On ...

Cashmere Clinic: The first two patients

Germany's first cashmere clinic has been in Munich for a little over a month - and the great interest in our all-round pampering program for your darlings made from the most beautiful material ...

Andrea Karg on … the Cashmere Clinic

“At Allude it is not only our mission to design extraordinary creations with cashmere. It is at least as important that our customers enjoy their cashmere fashion for as long as possible. The i...

Andrea Karg about … her love for cashmere

Starting a new company always takes courage. It's easier if you can follow your passion for fashion, like Andrea Karg did when she founded Allude. Here she tells how her love affair with cashme...

Did you know … where cashmere comes from?

Allude founder and creative director Andrea Karg has already talked about her passion for cashmere here in the magazine . A magical material, no doubt about it. But where does this luxurious raw m...