The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for you on 130 stylishly furnished square meters. In the spirit of a modern concept store, the two floors also feature products from brands that are (still) unknown in this country, but which are world leaders in their “disciplines”. Whether military jackets from New York, ceramics from Berlin, the shampoo used by Hollywood stars or jewelry made from recycled ivory.
Allude Creative Director Andrea Karg discovered every single piece on her travels and personally selected it for the shop in Kitzbühel. She cordially invites all fans of Germany's most innovative cashmere brand and the readers of our online magazine to this multifaceted shopping world. And so that nobody has to rummage through travel guides, the Allude founder and her team open their entire address book for Kitzbühel.
WHERE TO SLEEP
Alpengasthof Bichlalm , Ried Henntal 41
Even before you have reached the cozy Bichlalm, you can hardly help but be amazed. In the hotel with inn at 1600 m altitude you have what is probably the most beautiful view over Kitzbühel. Instead of yoga and meditation sessions, a look through the large panoramic windows of the Niko's Lounge with its crackling open fire at the surrounding mountains such as the white giants of the Hohe Tauern is enough. Alps for the ommm.
Auwirt , Pass Thurn Strasse 13
The Auwirt in Aurach near Kitzbühel is still closed for renovation, but half of Kitzbühel is already waiting for the reopening of the legendary restaurant and rustic hostel. What the new Auwirt will look like in the future is still a secret. Only so much: The brothers Christian and Markus Winkler, known from the award-winning Neuwirt in the Hotel Schwarzer Adler, will soon be taking care of the culinary well-being of the guests. So be sure to make a note!
Maierl Alm , Krinberg 14
Your own chalet in the middle of Kitzbühel? A lot of people can dream of that. You get a little closer to this luxury on the Maierl-Alm, which has already received several awards for its outstanding comfort and spa. The five exclusive mountain huts are each 200 square meters and extend over three floors. In addition to a spacious living and dining area, there is also a private wellness oasis. The question remains: do you prefer the Finnish sauna or the outdoor whirlpool with a magnificent view?
WHERE TO EAT
Bergdiele , Graggaugasse 7
The third generation is already watching over the Bergdiele, which is at least as well known in Kitzbühel as the famous Hahnenkamm race. The renowned restaurant impresses above all with its menu mix of tradition and modernity: smoked Alaskan salmon meets Far Eastern wasabi cream and the roasted Barbarie duck breast is served with quinoa and sweet and sour vegetables. Our dessert recommendation: the warm chocolate cake with white chocolate sorbet!
Kitz[n]Bar , Im Gries 20
Before returning to the hotel after an extensive shopping trip through the snow with packed bags from Allude and Co., it is worth visiting the Kitz â€šn' Bar, where coffee specialties and cake creations are served in addition to breakfast. The glass and heated roof terrace offers a spectacular view over the city, right in the middle of the pedestrian zone. In the evenings, cocktails are mixed in the Kitz and karaoke talents are challenged.
Zum Tischlerwirt , Kitzbüheler Str. 46
Although the rustic restaurant is a little outside of Kitzbühel, it is worth the drive to neighboring Reith. After all, culinary delights await you here in an exclusive atmosphere that don't need to hide behind gourmet temples in world metropolises. Just 30 guests can enjoy the creative cuisine of Michael Riemenschneider here at lunchtime and in the evening. Our tip: the 14-course menu!
Café Ecking , Schwarzseestrasse 17
The small log cabin may still be known to many locals as a ski school. Today, instead of "boards" and helmets, you can borrow wonderful home-baked cakes. In summer you can relax on the spacious terrace and a sunbathing lawn, in winter the alpine herbal tea warms you up in the middle of a rustic Bavarian Scandi chic. Absolute must: the hearty snack, which is called "Jause" here, with products from the region.
Tip from Andrea Karg : "The Heigenhauser bakery (Jochberger Str. 6), which is also open on Sundays and public holidays, has the best rolls and rolls."
WHERE TO REST
Sonnbuehel , Hahnenkamm 11
If there's one place in Kitzbühel that you definitely can't miss, then it's Sonnbühel. The probably oldest and most famous ski hut in the world has been an “insider tip” since 1924. And not only with the celebrities, who like to relax here on the terrace. In addition to regional dishes, the wine cellar is also legendary. And if you've always wanted to be very close to the Hahnenkamm race, you should reserve one of the ten rooms.
Hochkitzbühel near Tomschy , Hahnenkamm 1
Take a few selfies on the sun terrace with the Wilder Kaiser in the background, have a glass in the wine bar or try a few hearty delicacies - the Hochkitzbühel restaurant offers all this and more, right on the Hahnenkamm. Incidentally, the restaurant is known for its view of the Hohe Tauern alone, but also for its exuberant parties, where well-known DJs ensure the perfect sound.
Ochsalm , Krinbergweg 65
A visit to the Ochsalm, 1,470 meters above sea level, is not only worthwhile because of the delicious Kaiserschmarrn. All ski and snowboard fans will get their money's worth here. The 8SB cable car is in the immediate vicinity and opens up access to the entire Kitzbühel-Kirchberg ski area. Those who shy away from the descent simply enjoy the view from the top.
Tip from Andrea Karg : "I like to order a classic snack made of salami, cheese, wine and fresh sourdough bread at the Hütt'n - and let the mountain panorama work its magic on me. Very inspiring!"
WHERE TO UNWIND
Tip from Andrea Karg : “I like jogging around the Schwarzsee in the morning. A hiking tour is also pure relaxation for me, for example to the Blaue Lacke on the Jochberg, to the Kaisergebirge or simply to the Kitzbüheler Horn. The most beautiful slopes? In my opinion, these are the Brunn and the Hochsaukaser.
Last but not least, visit Allude on Josef-Herold-Str. 12 – our on-site team looks forward to seeing you! You can also find out everything about the world's first store of the brand that made cashmere cool again here in the magazine .
Photos: Maierl Alm GmbH; PR