Masterclass - Repair before you replace
On November 16, 2023, Allude, a pioneer in the world of luxury cashmere, hosted a groundbreaking masterclass at their headquarters in Munich. This event marked a significant advancement in the sustainable fashion industry and highlighted the importance of caring for and repairing quality knitwear. Since founding the “Allude Cashmere Clinic” in 2015, Allude has lived by the motto “Repair before you replace” and is therefore committed to a sustainable future in fashion.
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The masterclass was not only a demonstration of Allude's expertise in the field of knitting, but also an educational forum on the proper care of cashmere. Experts gave participants valuable insights into how the lifespan of cashmere products can be significantly extended through proper care and repair. This approach emphasizes that caring for products is an essential step in promoting sustainability in the fashion industry.
A special highlight of the event was the invitation of six leading opinion makers from Scandinavia. This targeted selection underlines Allude's commitment to spreading the mission and vision of Cashmere Clinic at a European level since 2015. Attendees experienced firsthand how Allude is setting a new standard in luxury knitwear through innovative techniques and sustainable practices.
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The masterclass entitled “Repair before you replace” not only had an educational function, but was also a call to action. Allude wants to initiate a movement that goes beyond the company's boundaries and influences the fashion industry as a whole. The event impressively demonstrated that protecting the environment can be achieved by valuing and caring for high-quality materials such as cashmere.
The positive feedback from this pilot masterclass has encouraged Allude to continue the event in 2024. This initiative is not only an example of Allude's commitment to sustainability, but also an inspiring template for other brands in the fashion industry.
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With “Repair before you replace Masterclass”, Allude sets a new standard in luxury fashion and proves that sustainability and elegance can go hand in hand. The masterclass was a living demonstration that change is possible when companies, influencers and consumers work together to change the fashion industry for the better.
