Art of Cashmere- Stone gray cashmere plaited turtleneck
At Allude, we believe that fashion is an art form, a concept that is expressed in our latest campaign, "The Art of Cashmere". This campaign brings together the worlds of art and fashion against the vibrant backdrop of the Whatiftheworld gallery in Cape Town. Each piece in our collection is carefully crafted and showcases the excellence of cashmere craftsmanship . This week we present one of the notable pieces - a stone grey cable knit turtleneck sweater paired with a matching silk dress, both worn by our founder Andrea Karg .
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Background of the campaign
Andrea Karg, a passionate art lover, draws immense inspiration from the artwork she collects. Her love of art permeates every Allude creation, highlighting the meticulousness and superior craftsmanship. Shot in February 2024, “The Art of Cashmere” campaign reflects this artistic vision, showcasing the elegance and sophistication of cashmere in a setting that reflects Andrea's creative passion .
The turtleneck sweater in stone grey
A highlight of the campaign is the stone grey cable knit turtleneck sweater worn by Andrea Karg. This sweater embodies Allude's commitment to premium cashmere craftsmanship and intricate designs. The beautifully structured cable knit gives the garment depth and character. The turtleneck offers extra warmth and coziness, making it ideal for cooler seasons .
The sweater's generous cut offers both comfort and a modern silhouette, while the ribbed cuffs and hem ensure a close-fitting and elegant finish.
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The matching silk dress
Andrea pairs the turtleneck with a matching stone grey silk dress. This combination highlights the seamless connection of different textures and fabrics and creates a look that is both sophisticated and harmonious.
The philosophy of Allude
At Allude, our goal is to create garments that are not only stylish, but also comfortable and versatile. Our commitment to craftsmanship and quality is reflected in every piece we make. The Art of Cashmere campaign celebrates this philosophy and highlights how art and fashion can come together to create something truly unique .
