journal

Festival fever: Allude goes Coachella 2017

While the thermometer here only manages a crisp ten degrees, California is already preparing for the outdoor season. If you're still thinking about planning a vacation (or rather, escaping the c...

In the best of company: Allude with the Meisterkreis on a world tour

Not at all elitist and yet a truly select circle – that is the “Meisterkreis” founded in 2011. The Berlin organization counts the crème de la crème of German business and culture among its memb...

Hello Sunshine: Allude Resort Collection 2017

In the past, designers' cruise or resort collections were reserved exclusively for US tourists who wintered on cruise ships or Caribbean islands. Today, the fashions between the winter and summe...

Bon appétit: seven Instagram accounts that combine delicious with l'art

It is well known that love goes through the stomach. But even more important: you eat with your eyes. Before delicious bites delight the palate, today they are captured for eternity – and the best...

Let's Dance: Benjamin Millepied in "Relève"

"There's nothing softer than that," says Benjamin Millepied and continues to rigorously massage the heel of an injured dancer. It's scenes like this, shot behind the scenes of the Paris Opera B...

For men only: Allude for Der Berliner Mode Salon x Apropos

Light as a breeze, delicate as a loving touch, valuable as a treasure. The fashion brain contributes these and other associations when the word cashmere is mentioned. And rightly so! But anyone...

Be my Valentine: gifts for modern romantics

Anyone who has been reminded of the romantic side of life by a wonderfully nostalgic film like "La La Land" or a somewhat more frivolous cinematic work like "50 Shades Darker" could u...

Très Alpine: Allude at the Berlin Mode Salon FW 17/18

T he German (fashion) capital is less associated with snow-covered slopes and rapid Poist descents, but Andrea Karg chose the thrilling motto for her presentation at Der Berliner Mode Salon ...

Playlist: Hold On by The XX

Some bands that quickly become very successful often have a rather short half-life in the charts. She either breaks in the face of rapid fame, annoys the press and fans with exaggerated airs...

Allude's Kitzbühel: Travel tips from Andrea Karg and team

The world's first Allude Store is opening in the idyllic luxury ski resort of Kitzbühel. Not only the highlights of our cashmere collections for women, men, babies and the home are waiting for y...

Allude goes Kitzbühel: Our first concept store

Elsewhere in the Allude flagship store in Kitzbühel, shopfitting tricks are also celebrating the star, the most beautiful fashion material in the world. For example, the specially developed shel...

No chance for hangovers: Our "Glamorous Hangover Cure"

We don't know whether Holly Golightly had a wild party a few hours before her "Breakfast at Tiffany's". One thing is for sure though, she looked stunning as she opened the door for Paul Varjak wea...

Allude advent calendar: gift ideas for the home

T he good resolutions feel like it's pretty much 1953, but they still don't go out of style. After all, after each year there are still enough "construction sites" in life that everyone would like...

Allude & Friends: Yasmin Sewell, stylist, editor and fashion influencer

Australia is not only famous for the outback, the shell-shaped opera, kangaroos and the yeast spread Vegemite. One of the most inspiring street style stars and all-round creatives also comes fro...

Allude's Miami: Travel tips from Andrea Karg and team

Party in the city where the heat is on All night, on the beach till the break of dawn Welcome to Miami Buenvenidos a Miami Will Smith, "Miami" I n Florida's unofficial capital, in addi...

Lunch break: spring rolls à la Sheila

Enjoyment and delicious food are important themes at Allude HQ in beautiful Munich. As often as possible we sit around a table at lunchtime, which gives everyone the opportunity to keep each oth...

Playlist: Internal by Angel Olsen

"Everyone I know has got their own ideal I just want to be alive, make something real" B efore Angel Olsen made waves with her music, she was touring the area with Bonnie "Prince" Billy an...

New Land of Smiles: MiiN Store carries cosmetics from Korea

T he whole world is looking to Korea right now for new beauty trends. After all, most beauty innovations, such as CC creams, soaked sheet masks or the cushion foundation, have their origins ...

What a Pleasure: Allude inspires journalists and bloggers at Munich Press Dates

Twice a year our studio becomes the scene of a wonderful "family reunion". That is when fashion editors, stylists, fashion bloggers, Instagram starlets and YouTube professionals examine the ...

Berlin dances: Pina Bausch and the Tanztheater

With her choreographies, Pina Bausch shaped modern dance theater like no other. However, she did not write history in world metropolises like Paris or New York, but in the tranquil Ruhr area...