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Article: Relax, take it easy: Allude at the Fashion Pressdates Munich

Relax, take it easy: Allude bei den Fashion Pressdates Munich
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Relax, take it easy: Allude at the Fashion Pressdates Munich

Alongside the fashion shows in Milan, Paris and New York, press days are among the highlights in the calendars of countless lifestyle journalists, buyers, stylists and bloggers. After all, they are all the first to find out what's hot, what's becoming a trend and which must-haves in the coming season nobody can avoid. And the same for a number of labels and designers at the brands themselves or their PR agencies.

Of course, as part of the Fashion Pressdates Munich, Andrea Karg and her team also showed the Allude creations for autumn and winter 2017/2018 and invited to a relaxed get-together at the headquarters on Seitzstrasse. The designs, inspired by the sporty-elegant athleisure trend, were just as relaxed as the atmosphere. The designs are characterized above all by their wearability and comfort and are visually convincing with geometric color blocking and two-tone combinations. A very special highlight is the enormous variety of materials.

In addition to cuddly cashmere, the repertoire now includes the finest merino wool, in Milano knitting. The models such as dresses, short sweaters and skirts are given a particularly fine, almost material surface. After the presentations at Allude and elsewhere, the day was of course far from over. In the evening, things continued exuberantly in the “Meschugge” in-bar.

Over 120 invited guests - from top bloggers such as Marina The Moss and Xenia Overdose to editors from "Harper's Bazaar" or "Interview" - let the hectic day end here with drinks and intensive networking . But before all the creations for autumn/winter find their way into the shopping bag, let's all enjoy the long-awaited summer.

Photos: PHILIPHAM ; Allude

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