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Nur für Männer: Allude für Der Berliner Mode Salon x Apropos

For men only: Allude for Der Berliner Mode Salon x Apropos

Light as a breeze, delicate as a loving touch, valuable as a treasure. The fashion brain contributes these and other associations when the word cashmere is mentioned. And rightly so! But anyone who concludes from this that the finest material in the wardrobe is exclusively for women is wrong. In addition to her women's collection, which is coveted worldwide, sweet baby fashion and a wonderfully luxurious home collection, Allude Creative Director Andrea Karg has also been attracting men with cashmere for several seasons. She recently demonstrated how innovative and cool that can look at Der Berliner Mode Salon.


Its initiators and the uniquely curated Apropos The Concept Store invited to the exclusive "Guy's Night Out" on March 9th in the men's boutique on Hamburg's Binnenalster. The focus of this exclusive evening was the menswear of selected designer brands from Germany such as Hien Le, Vladimir Karaleev, William Fan and Allude.


For this special alliance between Apropos and Der Berliner Mode Salon, Andrea Karg and her team designed an exclusive men's collection with a sporty, urban flair. The casual pieces in muted colors such as black, gray and white pick up on the current athleisure trend. Relaxed cut, classic design, plenty of freedom of movement and a modern, masculine look. For example, the jogger made of mottled gray cashmere is perfect for everyday wear and can be combined in many ways. The collection is now available in all Apropos concept stores. Incidentally, speed is not only worthwhile on the running track in view of the limited pieces. Get it while you can !