journal

With cashmere into the festive season:

Coziness with Allude With the start of the festive season, it's time to wrap yourself in the luxurious warmth of cashmere. At Allude, we believe that cashmere is more than just a material—it's a ...

Second edition of the Allude All Collection:

This Allude All Edition once again sets standards in the reinterpretation of cashmere at the highest level and embodies a timeless and effortless style for every occasion – a successful blend of c...

The perfect men's wardrobe for autumn: three pillars for style and comfort

Autumn is just around the corner and it's time to upgrade your wardrobe with pieces that not only keep you warm but are also stylish and versatile. At Allude, we place particular emphasis on combin...

The art of cashmere: decorated ajour knit T-shirt by Allude

Our "The Art of Cashmere" campaign continues with another masterpiece - the decorated openwork knit T-shirt. Embodying the fusion of delicate design and luxurious cashmere, this piece is a celebrat...

Cable knit turtleneck sweater in 70s colors

The art of cashmere: cable knit turtleneck sweater in 70s colors by Allude Our "The Art of Cashmere" campaign continues to delight with another exquisite piece - the cable knit turtleneck sweater ...

V-neck cardigan with bi-colour embossing

The Art of Cashmere: V-neck cardigan with bi-colour embossing by Allude The Art of Cashmere campaign continues with another masterpiece – the V-neck cardigan with a two-tone embossed knit look . Th...

Art of Cashmere- Stone gray cashmere plaited turtleneck

At Allude, we believe that fashion is an art form, a concept that is expressed in our latest campaign, "The Art of Cashmere". This campaign brings together the worlds of art and fashion against th...

Discover Decorative Cashmere pieces:

Embellished cashmere pieces offer a modern take on cashmere that attracts attention. ​ Cashmere Fringe : Incorporating fringe into clothing gives a vibrant an...

Tips for choosing the perfect cashmere dress.

A cashmere dress can really enhance your wardrobe. In terms of comfort, elegance and versatility, there is nothing comparable to a knitted cashmere dress. We have put together a little help to hel...

Upgrade your wardrobe: The Silk & Cashmere Collection

Allude has found the best partner for itself - silk! Cashmere and silk a perfect partnership ​ A touch of luxury: the perfect combination ...

Alina Kornelli – Passionate kite surfer and fashion conscious sportswoman

Today we introduce you to Alina Kornelli , a 24-year-old kitesurfer from Munich who impresses with her athletic skills and passion for fashion. Her journey from windsurfing in Cape Town and Spain t...

Fresh styles for the chicest season: Welcome autumn with Allude

As the leaves begin to fall and the air becomes crisp, there is an undeniable excitement in the fashion world. Fall is the chicest season of the year, and nothing beats the joy of updating your war...

Why it is always a good idea to invest in timeless classics

In the ever-changing world of fashion, trends come and go, but some pieces last forever. Investing in timeless classics is a smart way to build a versatile and sophisticated wardrobe. Andrea Karg's...

Allude X Elsa Lenthal: lavender wand

We are very excited to present the second edition of the Allude X Elsa Lenthal Lavender Stick, a unique collaboration that combines luxury and sustainability in a timeless creation. At Allude, we a...

Cashmere Clinic Master Class

Allude - A great success A special event took place on Thursday evening and Friday afternoon in the atmospheric setting of Allude's headquarters, attracting both the press and the public: ...

Allude All X Apropos Berlin

Discover the Allude All Collection: Exclusively at Apropos in the heart of Berlin We are pleased to invite you to the world of the Allude All Collection - a collection that embodies not just fashio...

Allude x Leo Mathild

Allude and Leo are celebrating their love for exclusive materials and their friendship with an exclusive Capsule Collection.    This second Capsule Collection is the result of their deep ...

Masterclass - Repair before you replace

On November 16, 2023, Allude, a pioneer in the world of luxury cashmere, hosted a groundbreaking masterclass at their headquarters in Munich. This event marked a significant advancement in the sus...

Allude X Nymphenburg

Friends in craftmanship & sustainability The renowned Nymphenburg Porcelain Manufactory and that Fashion label Allude have teamed up for the third time and are presenting their latest creation...

Allude Pop Up at Engelhorn from 10/24/23 to 11/14/23.

Allude - The Art of Cashmere: When art and fashion merge Allude, the renowned luxury cashmere fashion brand, has built a bridge between art and fashion with its latest FW23 campaign "The Art of ...