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Article: Allude goes Kitzbühel: Our first concept store

Allude goes Kitzbühel: Unser erster Concept Store

Allude goes Kitzbühel: Our first concept store

But for the Allude founder it was not enough to “just” present her own collections. She imagines her first concept store to be as flexible and surprising as a gallery, offering not only cashmere fashion but also matching treasures from related product areas. Be it trendy military jackets from New York, wonderful kitsch ceramics from Berlin, selected lifestyle magazines or a premium shampoo that actress Keira Knightley uses to shape her mane. Aesthetic “soul nourishment” is the motto according to which self-made woman Andrea Karg curates the offering. She describes her credo as follows: “Everything that touches the heart. And I would love something with an aha effect or a special twist.

And you can find these brands alongside Allude in the new flagship store in Kitzbühel:

Harvey Faircloth
The typical Harvey Faircloth wearer finds inspiration everywhere: in grandma's closet, on the catwalks of Paris, and at the flea markets of Clignancourt and Rose Bowl. The New York label's collections are similarly diverse. The mix of different colors, textures and materials offers the customer countless possibilities. Cool designs like the field jacket made of olive green twill with brown faux fur can also be wonderfully combined with the timeless cashmere fashion from Allude. Tailoring with the perfect amount of hipness . We like !

Made in Youthland
Finding the right skin care routine is as difficult as finding jeans that fit like a glove. With the products from the Portuguese cosmetics brand Made in Youthland, the search could be over, at least when it comes to cream jars and lotion bottles. The line's high-quality recipes are based on natural ingredients and combined with innovative active ingredients from the laboratory. High-tech meets nature and together the result becomes even stronger. By the way: The products are “ gender-free ” and therefore ideal for men or boyfriends !

Geraldine Carfield
“Jewelry of a different kind” – that is Géraldine Carfield's concept. The designer's precious pieces are made in the heart of Paris, using fine and rare materials, special shapes and colors. The Allude team not only admires Carfield's original ideas but also her passion for opening up new dimensions to the glittering world of accessories. For example with the “Frangies & Pearls” collection, which is available exclusively in our store. The unusual fringe details of the beaded bracelets give even a minimalist styling a touch of hippie lightness.

Le Cord
As soon as the smartphone is charged, the charging cable quickly disappears into the depths of some drawer. More useful than beautiful, that's for sure. Not so with the Le Cord models. Since 2013, the Swedish brand has been designing cables for charging mobile devices and synchronizing them, which are eye-catchers: whether made of leather, with wooden details, in elegant rose gold or with a colorful camouflage pattern. Andrea Karg is enthusiastic about the approach of transforming a utility object into an attractive piece of design. We particularly like the models in bright pink and yellow because they put you in a sunny mood on dark winter days and combat the Monday blues. Être Cécile
The London label is known for unusual creations inspired by Parisian chic. Être Cecile combines trend awareness with comfort and is aimed primarily at women who want to feel stylish and comfortable. The colorful, printed T-shirts and dresses with funny slogans in eye-catching colors can be easily combined with pieces from Allude in warmer or bolder tones. The brand was co-founded by Australian street style icon Yasmin Sewell, who recently revealed her personal styling tips to us in an interview .

Iles Formula
Shortly after the launch of Iles Formula, the products from hair "magician" Wendy Iles, who wielded the hot rollers and gel wax for all the big photographers on set, took every bathroom by storm. In the USA, the pretty helpers are now part of the basic equipment of stars like Heidi Klum and Eva Langoria, like the bottle of coconut water and the fitness tracker on their wrist. No wonder. The shampoos, conditioners and serums are based exclusively on exclusive antioxidant ingredients and are also suitable for all types of hair. Iles Formula pampers and strengthens heavily stressed manes in particular.

False eyelashes? Everyone can do this. With Paperself from the USA, it even becomes real art. Instead of hairs, the eyelashes here are made of fine paper on which pretty patterns such as floral tendrils or ornate baroque elements can be seen. The lashes can be attached and trimmed in a variety of ways - there are no limits to creativity. The non-toxic, skin-friendly body tattoos with flower tendrils, bows and butterflies are also an eye-catcher. Be sure to bookmark for Coachella Festival 2017!

Eikosi Dyo
The sophisticated jewelry from Mélanie Nydegger impresses with its design minimalism and simple beauty. The French designer designs each piece herself and then makes it personally by hand. Nydegger finds inspiration for her collection particularly in Greece, where she spent part of her childhood. Their insistence on traditional craftsmanship and the individual charm that each decorative object exudes make Eikosi Duo a great fit for the Allude Concept Store.

The Marie-Stella-Maris brand, founded in Amsterdam, not only relies on natural care products but also on the finest mineral water. The body and face creams available in the Kitzbühler Allude Store have been carefully selected to offer you the best products for maximum well-being. The look of the products remains characteristic of the label's values: purity and style. Allude supports the Marie-Stella-Maris campaign, in which a set amount is donated to global drinking water projects for every product sold.

Kühn Ceramics
With the stuffy service you'd expect from your grandparents, the creations from the Berlin manufacturer only have the “ingredients” in common. The mix of exquisite porcelain with baroque and kitsch elements is a topic of conversation at every table and is guaranteed to trigger “want-to-have” reflexes among friends. In addition to selected cups, bowls and plates with vintage prints, you will also find scented candles from Kühn Keramik in the Allude Kitzbühel Store, which smell of incense and were created in collaboration with Kühn Keramik and the English perfumer James Heeley. Exclusively for Allude!