But it was not enough for the Allude founder to “just†present her own collections. She imagines her first concept store to be as flexible and surprising as a gallery, which offers not only cashmere fashion but also suitable treasures from related product areas. Whether hip military jackets from New York, wonderful kitsch ceramics from Berlin, selected lifestyle magazines or a premium shampoo, with which actress Keira Knightley brings her mane into shape. Aesthetic “soul food†is the motto according to which the self-made woman Andrea Karg curates the offer. She describes her credo as follows: “Everything that touches the heart. And I'd love to have something with an aha effect or a special twist.
And these brands can be found next to Allude in the new flagship store in Kitzbühel:
Harvey Faircloth
The typical Harvey Faircloth wearer finds her inspiration everywhere: in grandmother's closet, on the catwalks of Paris and at the flea markets of Clignancourt and Rose Bowl. The collections of the New York label are similarly diverse. The mix of different colours, textures and materials offers the customer countless possibilities. Cool designs such as the field jacket made of olive green twill with brown faux fur can also be wonderfully combined with Allude’s timeless cashmere fashion. Tailoring with the perfect amount of hipness . we like !
Made in Youthland
Finding the right skincare routine is as difficult as finding the perfect pair of jeans. With the products of the Portuguese cosmetics brand Made in Youthland, the search could come to an end, at least for cream jars and lotion bottles. The high-quality formulations of the line are based on natural ingredients and are combined with innovative active ingredients from the laboratory. High-tech meets nature and together the result is even stronger. By the way: The products are †œgender-freeâ € and therefore also ideal for men or boyfriends !
Géraldine Carfield
“Jewellery of a different kind†– that’s Géraldine Carfield’s concept. The designer's precious items are manufactured in the heart of Paris, using fine and rare materials, special shapes and colours. The Allude team not only admires Carfield’s original ideas, but also the passion with which she opens up new dimensions in the glittering world of accessories. For example with the “Frangies & Pearls†collection, which is exclusively available in our store. The unusual fringe details of the pearl bracelets lend a touch of hippie lightness to even a reduced styling.
LeCord
As soon as the smartphone is charged, the charging cable quickly disappears back into the shallows of some drawer. More useful than pretty, that's for sure. Not so the Le Cord models. Since 2013, the Swedish brand has been designing cables for charging and synchronizing mobile devices that are eye-catchers: whether made of leather, with wood details, in elegant rose gold or with a colorful camouflage pattern. Andrea Karg is enthusiastic about the approach of transforming a utility object into an attractive design piece. We especially like the bright pink and yellow models because they bring sunshine to dark winter days and fight the Monday blues. Estre Cecile
The London label is known for unusual creations inspired by Parisian chic. Être Cecile combines trend awareness with comfort and is primarily aimed at women who want to look stylish and feel good. The colourful, printed T-shirts and dresses with fun slogans in bright colors can be perfectly combined with pieces from Allude in warmer or stronger tones. Incidentally, the brand was co-founded by the Australian street style icon Yasmin Sewell, who recently revealed her very personal styling tips to us in an interview .
Iles Formula
Shortly after the launch of Iles Formula, the products of hair “magician†Wendy Iles, who wielded the hot rollers and gel wax for all the big photographers on the set, took all the bathrooms by storm. In the USA, the pretty helpers are now part of the basic equipment of stars like Heidi Klum and Eva Langoria, like the bottle of coconut water and the fitness tracker on the wrist. No wonder. The shampoos, conditioners and serums are based exclusively on the exclusive antioxidant ingredients and are also suitable for all types of hair. Iles Formula pampers and strengthens mane that is particularly stressed.
paperself
False eyelashes? Everyone can do this. At Paperself from the USA, it even turns into real art. Instead of hair, the eyelashes here are made of fine paper, on which pretty patterns such as tendrils of flowers or ornate baroque elements can be seen. The lashes can be attached and trimmed in a variety of ways – there are no limits to creativity. The non-toxic, skin-friendly body tattoos with flower tendrils, bows and butterflies are also eye-catchers. Be sure to bookmark for the Coachella Festival 2017!
Eikosi Dyo
The sophisticated jewelry by Mélanie Nydegger convinces with its creative minimalism and simple beauty. The French designer designs each piece herself and then makes it personally by hand. Nydegger finds particular inspiration for her collection in Greece, where she spent part of her childhood. Their insistence on traditional craftsmanship and the individual charm that each decorative object exudes make Eikosi Duo a great fit for the Allude concept store.
Marie Stella Maris
The Marie-Stella-Maris brand, founded in Amsterdam, not only relies on natural care products but also on the finest mineral water. The body and face creams available in the Allude Store in Kitzbühel have been carefully selected to offer you the best products for maximum well-being. The look of the products remains characteristic of the label's values: purity and style. Allude supports the Marie-Stella-Maris campaign, in which a fixed sum for every product sold is donated to drinking water projects worldwide.
Bold ceramics
The creations of the Berlin manufactory only have the “ingredients†in common with the bourgeois tableware that one knows from grandparents. The mix of exquisite porcelain with baroque and kitsch elements is a topic of conversation at every table and triggers guaranteed reflexes among friends who want to have it. In addition to selected cups, bowls and plates with vintage prints, you will also find scented candles from Kühn Keramik in Allude's Kitzbühel store, which smell of incense and were created in collaboration with Kühn Keramik and the English perfumer James Heeley. Exclusive to Allude!
