journal

The Cool Summer Edit – Structure, Stripes & Quiet Statements

This capsule brings structure and clarity to summer: The Summer Stripe Knit , The Cool Stripe & The Cool Grid focus on graphic design, neutral colors and soft precision. A look that a...

Gentle cuts – strength through lightness

This capsule represents structure without rigor : with cashmere in sand and camel tones, flowing sets and vibrant fringes, Allude captures the feeling of early summer evenings. The looks combine ca...

Cashmere Mesh – Struktur, Leichtigkeit & lässige Eleganz

Manche Looks brauchen keine lauten Farben – nur gutes Design. Die neue Cashmere Mesh Kollektion zeigt, wie Struktur und Transparenz auf sommerliche Weise miteinander verschmelzen. Von luftigen T...

The new soft statement – texture, light & quiet elegance

This week's Spring Summer Capsule editorial celebrates the allure of quiet: from soft whites to lavender, from flowing dresses to fringe details.   It's all about movement, fine structure, and...

Coastal Cashmere – Summery knitwear with a seaside feel

Hardly anything feels more like summer than the combination of soft knitwear and a maritime breeze. Coastal Cashmere captures exactly this feeling: stripes, layering, shorts – all in natural tones,...

Stripes in motion – coastal chic à la Allude

Hardly anything embodies summer more than stripes – especially when they are made of airy knit and move with the coastal breeze. The current High Summer range features dynamic silhouettes, maritime...

Raw & Refined – How to style monochrome in summer

Allude's current High Summer collection is a tribute to the quiet power of nature. Against a backdrop of rugged terrain and Mediterranean landscapes, our monochrome styles unfold with quiet ease. ...

Allude High Summer – lightness, structure and summery relaxation

As the temperatures rise, we crave looks that are effortless yet elegant – that move gently in the breeze, drape lightly over sun-kissed skin, and take us from morning in the city to sunset by the...

Alina, Andreas & Tom – The faces of modern surf style

This week at Allude X Eisbach Welle, the focus is on three personalities: Alina Kornelli , Andreas and Tom – each with their own unique approach to surf culture and fashion. Alina embodies eleganc...

Alwina & Johannes – The balance between power and elegance

This week's Allude X Eisbach Welle campaign focuses on Alwina and Johannes – two surfers who each combine style and movement in their own unique way. Alwina's surf style is characterized by streng...

Lisa & Elias – How surf culture inspires Allude’s new collection

The Allude X Eisbach Welle campaign continues with two exceptional surfers: Merlin and Kate . Both bring their own unique energy and style to the waves, proving that surfing is more than just a spo...

Lisa & Elias – How surf culture inspires Allude’s new collection

The Allude X Eisbach Welle campaign celebrates the connection between fashion and surf culture, bringing elegance to the raw power of the waves. Lisa Schustermann and Elias, two surfers who embody ...

The power of pastel shades – lightness, luxury and spring inspiration

Soft pastels have always been synonymous with spring—they embody freshness, renewal, and effortless elegance. This season, Allude brings the beauty of delicate colors to a collection that perfectly...

The hypermodern approach to cashmere

A new era of cashmere: sculptural, minimalist and effortlessly elegant Knitwear is evolving – and cashmere is at the forefront of this transformation. No longer just warm and cozy , but now also ...

The fascination of texture: fringes, mesh and modern knitwear

Knitwear is evolving beyond the classics, focusing on new textures, fresh silhouettes, and playful details . This season, Allude presents a modern interpretation of cashmere , in which airy openw...

The beauty of openwork knitting: A modern interpretation of classic knitwear

The collection plays with structured surfaces and monochrome color contrasts , focusing on timeless silhouettes in classic black and white . The airy openwork knitting technique creates a light, al...

Checkmate: The cashmere cotton polo shirt for every occasion

A true wardrobe essential should be more than just a basic—it should combine comfort, versatility, and timeless elegance. This is exactly what the Allude Check Polo Shirt delivers, combining class...

Winter stripes, spring feelings: How cashmere connects the seasons

This topic highlights how striped cashmere designs add a fresh yet cozy touch to the cooler months while also being perfect for the transition from winter to spring. This post could cover the foll...

Preppy Cashmere: Timeless elegance meets modern comfort

Preppy style has always stood for refined elegance, clean lines, and a touch of playfulness. This season, we've reinterpreted the preppy aesthetic through the lens of luxurious cashmere—creating a ...

The perfect garment: modern femininity redefined

The perfect garment: Cashmere meets silk for a perfect combination When it comes to creating timeless wardrobe classics, nothing compares to the luxurious feel of cashmere combined with the elegan...