journal

High Summer Recap – Our Favorites

The Allude High Summer collection stands for lightness, style and modern elegance – perfect for the hottest weeks of the year. Whether airy knits, fine mesh details, or subtle shades like sky blue,...

Heatwave Elegance – Summer knitwear reimagined

When temperatures rise, we need looks that exude lightness and style. Our new High Summer collection does just that – in soft colors and flowing silhouettes. Cashmere for midsummer? Yes, when it'...

The new summer stripe – fresh & powerful

Contrast meets comfort. This capsule brings momentum: with green and ivory stripes, sporty, light cuts, and summery precision. The look is relaxed but sophisticated – perfect for active days a...

The Cool Summer Edit – Structure, Stripes & Quiet Statements

This capsule brings structure and clarity to summer: The Summer Stripe Knit , The Cool Stripe & The Cool Grid focus on graphic design, neutral colors and soft precision. A look that a...

Gentle cuts – strength through lightness

This capsule represents structure without rigor : with cashmere in sand and camel tones, flowing sets and vibrant fringes, Allude captures the feeling of early summer evenings. The looks combine ca...

Cashmere Mesh – Struktur, Leichtigkeit & lässige Eleganz

Manche Looks brauchen keine lauten Farben – nur gutes Design. Die neue Cashmere Mesh Kollektion zeigt, wie Struktur und Transparenz auf sommerliche Weise miteinander verschmelzen. Von luftigen T...

The new soft statement – texture, light & quiet elegance

This week's Spring Summer Capsule editorial celebrates the allure of quiet: from soft whites to lavender, from flowing dresses to fringe details.   It's all about movement, fine structure, and...

Cable knit turtleneck sweater in 70s colors

The art of cashmere: cable knit turtleneck sweater in 70s colors by Allude Our "The Art of Cashmere" campaign continues to delight with another exquisite piece - the cable knit turtleneck sweater ...

Why it is always a good idea to invest in timeless classics

In the ever-changing world of fashion, trends come and go, but some pieces last forever. Investing in timeless classics is a smart way to build a versatile and sophisticated wardrobe. Andrea Karg's...

INTERIOR INSPO: THE BEST ACCOUNTS FOR FRESH LIVING IDEAS

Fancy a little change? Bringing a breath of fresh air into your home is good for everyone from time to time. It doesn't have to be a complete renovation. A few new accessories, a touch of colour...