Lisa & Elias – How surf culture inspires Allude’s new collection

The Allude X Eisbach Welle campaign celebrates the connection between fashion and surf culture, bringing elegance to the raw power of the waves. Lisa Schustermann and Elias, two surfers who embody style on and off the board, are at the center of this collaboration.

Lisa's approach to surfing is characterized by precision and grace—a balance that is also reflected in her effortless, sophisticated fashion style. Whether in soft knits or flowing silhouettes, her look moves with the wave.

Elias, on the other hand, brings an urban touch to surf style. His looks are characterized by relaxed layering, simple tones, and a minimalist coolness that works both in the water and on the streets of Munich.

Together, they represent the modern surfer lifestyle—a blend of adventurous spirit and stylish simplicity. Discover how Allude captures this unique spirit in a collection that combines movement, comfort, and effortless elegance.