Lisa & Elias – How surf culture inspires Allude’s new collection

The Allude X Eisbach Welle campaign continues with two exceptional surfers: Merlin and Kate . Both bring their own unique energy and style to the waves, proving that surfing is more than just a sport—it's a way of life.

Merlin stands for precision and control. His quiet strength is evident not only in his performance, but also in his style – simple, sophisticated, and effortlessly modern. In lightweight knitwear by Allude, he transitions from water to city with ease.

Kate, on the other hand, embodies flowing elegance. Her movements on the wave are effortless, reflected in a style that is both soft and structured. Her selection of all-over pieces combines comfort with feminine sophistication.

Together they show how surf culture and fashion harmonize – a perfect symbiosis of performance, minimalism and timeless design.