Not long ago, designers and fashion labels called their winter interim collection the “Cruise Collection,” after all, their living space was once clearly defined from bow to stern: This fashion was intended to dress high society who spent the winter on cruise ships. Thick coats, muffs and lined boots would be inappropriate unless the destination of the trip was Alaska. Traditionally, the studios had Americans on the Mediterranean in mind. In general, this demanding clientele was very tired of the outfits of the fall/winter season in November and by December at the latest and was demanding new looks for their wardrobe even before the summer collection arrived. A pre-season, which was later joined by a late summer or early autumn, the Pre-Fall Collection.
Especially at the beginning of this trend, customers could often only choose between maritime restraint and sometimes kitschy exoticism, but now the stylistic range of the designs now known as resort is as immense as the destinations where they are worn. What's more: “thanks” to climatic changes, pre-fall and resort collections – also casually referred to as instant wear fashion – offer important year-round pieces that are really fun even on land and without a vacation.