Until a few months ago, Janina Krinke was mainly busy with the living magazine "Couch", i.e. with the selection, staging and description of interior trends and objects that make the home more beautiful. Or livelier. Or more colorful - or just not. Something for every taste, of course. Initially "only" on the side, however, she built up a second exciting mainstay on Hamburger Lehmweg: her own living world called Bon Voyage Interior. Furniture and decorative items with an emphatically French flair, lovingly selected and laid out, matching T-shirts and more, some even with their own designs.
Then a real luxury problem: Janina Krinke's founding idea met with so much love from the neighborhood and the media right from the start that the day job in the publishing house and the evening organisation, reordering, billing and planning just became too exhausting. After all, independence should also be fun. With a heavy heart she said goodbye to the "couch" in order to devote herself entirely to her baby Bon Voyage from now on. Allude spoke to the self-made woman from Hamburg about her first steps and her passion for a stylish life.
Where does your passion for elegant, innovative interiors come from, which you pursue as an editor at Couch and now in your business Bon Voyage Interiors? Was the living gene instilled in you because your mother or father placed great value on it or...?
My mother ran her own furniture store for 20 years. I used to take her to fairs and help out in the shop when I was a teenager, so my enthusiasm for this world started early. She also redesigned our house very often, which also rubbed off on me. The best thing: Today she sometimes works in my shop so that I can go on vacation and gather new strength and inspiration. She already has her own regular customers...
How would you describe your own style?
Mediterranean, French-elegant, retro-affine, eclectic - and with a soft spot for boho chic.
Finding desirable objects, introducing them to readers and making them shine in photo productions is one thing. And difficult enough. When was the moment when you felt the urge to switch sides?
As I said: I was born with a certain inclination. Through my work in and for various editorial offices, I then got to know so many unique brands, very few of which could be bought in Hamburg. I usually shopped while on vacation, for example I went to my favorite shops in Paris. The wish that one day you will have a shop where you can find everything you love has been in the back of my mind for a long time.
A few years ago we did a portrait of the French interior designer Sarah Lavoine for the magazine “Flair” – and I knew then that you really wanted to sell your collection one day. Her style suits me, her feeling for colors is amazing. In the period that followed, Lavoine became more and more popular and I was pressed for time. Two years ago I flew to Paris and secured the collection exclusively for Hamburg. And that's how it all started...