Andrea Karg
Founded in Munich in 1993, Allude began with a deep passion for cashmere. Andrea Karg — fascinated since childhood by the textures and sensuality of the natural world — encountered cashmere and recognised it as her material. Not a trend. A commitment.

Today, Allude is one of the leading luxury cashmere knitwear brands in the global market, with collections spanning women, men, accessories and home. The world of Allude has expanded. The philosophy has never changed.

Allude embodied quiet luxury long before the term existed. Minimal in form. Uncompromising in quality. An Allude piece is soft, sensual, wearable architecture — shaped by clarity, restraint and a deep, lasting sense of comfort.