Australia is not only famous for the outback, the shell-shaped opera, kangaroos and the yeast spread Vegemite. One of the most inspiring street style stars and all-round creatives also comes from here: Yasmin Sewell. When the photographers aren't rushing to get her during a fashion week, the 39-year-old holds the trend scepter as Fashion Director of Style.com and advises well-known companies on style issues. We spoke to the mother of two about her love of cashmere, the legendary openness of Aussies – and embarrassing tattoos.
If you also want to see how Yasmin Sewell wears her personal favorites from Allude, you should visit her on Instagram . In the photos, the web style icon is wearing a jacquard cardigan (above), a stand-up collar sweater (above) and astriped turtleneck (below) by Allude.
Yasmin, how did the love story between you and Cashmere begin? Was there an aha moment?
I grew up in Sydney, which has a fairly mild climate and knitwear wasn't particularly important. It wasn't until I moved to London in my early 20s that I started wearing cashmere and investing in some great pieces.
What do you like about the finest wool in the world?
I wear natural fabrics and materials whenever I can. They just feel so much better on the skin and ensure maximum comfort. And wool is great because it is a natural insulator. Summer or winter - she is always a loyal friend. I prefer to wear cashmere on strenuous and sometimes frosty long-haul flights.
How did you first hear about Allude?
Actually, it was my husband Kyle Robinson who became aware of this special brand and showed me Andrea Karg's collection. Now he is collaborating with Allude in his Paper Mache Tiger showroom.
What makes the brand so adorable?
Every piece I own - and there are quite a few now! – makes me feel special when I wear it.
Please tell our readers your styling tips for these three scenarios:
You overslept: Which outfit makes every woman look dressed in under five minutes?
High-waist jeans, a V-neck cashmere sweater, a great blazer and red lipstick. Heels are optional. The colors should remain subtle: blue, black, light brown ...
After Work Event: How do you get a glamorous update for your office outfit?
With statement earrings and a nice clutch instead of the everyday handbag.
Your winter must-haves: Which items of clothing can you not do without in the cold season?
Knitwear everywhere: pullovers, scarves, beanies, even knitted bell-bottoms for the all-wool look. In winter I just can't get enough of it!
Your winter hotspots in London, New York and your hometown of Sydney. Culinary, culture, nature - the choice is yours!
London: The beautiful ice skating rink set against the stunning backdrop of Somerset House . A leisurely breakfast of sage scrambled eggs and hot coffee at Leila's Shop in Shoreditch.
New York: Be enchanted by the Christmas shop windows on Madison Avenue. The Highline Park on and next to the old train tracks above the city. Of course, in summer, when everything is in bloom, it's even better there. But even in winter, the view of a snow-covered Manhattan is great.
Sydney: One of my favorites any time of year is Sean's Panorama restaurant in Bondi Beach, specializing in sublime dishes made from market-fresh foods.