Cashmere as the basis of a fashion company: In search of a feminine and fashionably creative implementation of knitwear, Andrea Karg, a lawyer, founded her own company in 1993. The natural fiber, which is both valuable and stable in value, became the signature of her fashion brand Allude, which she manages as creative director
The brand name was deliberately chosen. To allude : to allude to, to cuddle up to - a word meaning that is intended to capture the essence of the cashmere label.
Following the origin of the valuable raw material, Andrea Karg decided on a production location where cashmere is obtained at great expense and processed industrially - in China.
Based on the strictest controls throughout the entire manufacturing process, high quality standards and the responsible use of materials and resources have been their top priority right from the start.
Behind Allude's success are the people who make the company what it is: a place of creativity, exchange and joint action. The design studio and product development are together under one roof with a showroom, PR office, administration and administration - and therefore every team member is an integral part of the Allude crew.